The paper presents and demonstrates a heuristic for helping students learn how to read and understand figuration in literature. The heuristic contains elements from linguistics, New Criticism, and rhetorical analysis in a recursive process which enables students to see how features of words combine into figurative patterns. Beginning at the level…

To investigate the hypothesis that cognitive rules govern writing behavior, Carter's signaled stopping technique was used to study language and cognitive effects in public relations messages. Principles from Grunig, et al (1985) Axiomatic Theory of Cognition and Writing, which proposed premises, axioms and definitions about writing, were applied…