This study focuses on the role of visual resources in constructing the brand identity of Chinese universities. By drawing on the theoretical concept of corporate visual identity (CVI), this study analyzed universities' logos and typography of names from the social semiotic approach. Nine elite Chinese universities were selected as the corpus to…

Social semiotic discussions about the role played by representations in effective teaching and learning in areas such as physics have led to theoretical proposals that have a strong common thread: in order to acquire an appropriate understanding of a particular object of learning, access to the disciplinary relevance aspects in the representations…

The aim of this article is to carry out a work of networking theories which combines two perspectives on the mathematical activity involved in a modelling process, in order to answer the following question: To what extent does the application of the onto-semiotic tools complement the analysis from a cognitive perspective of a mathematical…

Affluent in semiotic resources and containing great communicability, Chinese university emblems have yet to attract much academic research. Drawing on studies of social semiotics, typographic landscaping and multimodal concepts, this paper explores the linguistic and social dimension of meaning-making practice and the entanglement of Chinese and…

University students are often asked to learn abstract concepts. Abstract concepts are hard to learn. Giving specific examples can help learning abstract concepts. These examples might limit understanding to the similarities between the abstract domain and particular examples. The primary purpose of this study was to test whether exposure to…

The current entrepreneurial pedagogy focuses on enhancing students' ability in discovering opportunities based on an understanding of users' needs. This study challenges this dominant pedagogy by proposing a method to help students generate innovative ideas and create entrepreneurial opportunities by transforming the existing product's meanings,…

This study explores the integration of multiple sign systems within the English as a Foreign Language (EFL) reading curriculum for undergraduates in Taiwan, addressing varied learning styles that are often overlooked by conventional curricular methods. The purpose is to investigate how incorporating semiotics can enhance learning engagement and…

Purpose: This work aims to introduce basic principles of the Anthropological Theory of Didactics applied to enhance the multicultural sensitivity in engineering statistics classroom. The approach emphasizes understanding learners' socio-cultural backgrounds to tailor educational practices that resonate more effectively with engineering students.…

Many pragmaticists claimed that pragmatics developed mainly from 1970s and 1980s, taking the emergence of its series of pragmatic theories (e.g., Cooperative Principle, Conversation Implicature, Relevance Theory, etc.), methodology, and the official issue of "Journal of Pragmatics" (1977) in Amsterdam as its marks. However, few scholars…

One of the most vital forms of dialogue for a novice teacher is the inner dialogue of reflective practice. The purpose of this study was to investigate if and how blogging supports the ability of preservice teachers (PSTs) to reflect on their student teaching experience. Findings suggest that blogging may serve as both response and stimuli,…

The aim of this research is to study how students recognise the concept of gradient of a function of two variables in its different representations and how they make conversions between these representations. Three groups of university students with different profiles took part in this research, and Duval's theory of semiotic representations was…

In Research Group Meetings (RGM) and other professional activities, sometimes positions are fluid, but stances illustrate international scholars' bilingual competence in an RGM in Microbiology. In stances, people index sociocultural values by evaluating discursive figures in talk, proffering epistemic/affective assessments, and positioning each…

This paper reports on a case study of undergraduate biology students' drawing-based modeling and how this process plays out in naturalistic dialogues. Recent research has revealed the importance of drawings, talk, and gestures in students' model-based reasoning. This study provides further insight into the complementary role of these multimodal…

The central focus of my dissertation concerns the issue of representation. The issue of representation is important for science education research for two reasons: (1) the use of external representation in science teaching and learning, particularly in chemistry education, is ubiquitous as microscopic entities are not directly visible, and (2) the…

The central focus of my dissertation concerns the issue of representation. The issue of representation is important for science education research for two reasons: (1) the use of external representation in science teaching and learning, particularly in chemistry education, is ubiquitous as microscopic entities are not directly visible, and (2) the…