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Peer reviewedSayre, Shay – Journalism Educator, 1993
Presents a multipart exercise developed to facilitate a semiotic approach for teachers of journalism courses concerned with feature writing and photography, in advertising copywriting classes, and for public relations projects involved with image development. Notes that the lessons for each sequence are based upon a process of discovery through a…
Descriptors: Advertising, Class Activities, Higher Education, Journalism Education
