This study focuses on the role of visual resources in constructing the brand identity of Chinese universities. By drawing on the theoretical concept of corporate visual identity (CVI), this study analyzed universities' logos and typography of names from the social semiotic approach. Nine elite Chinese universities were selected as the corpus to…

Social semiotic discussions about the role played by representations in effective teaching and learning in areas such as physics have led to theoretical proposals that have a strong common thread: in order to acquire an appropriate understanding of a particular object of learning, access to the disciplinary relevance aspects in the representations…

This study focuses on the visual symbolic features of the Goguryeo tomb murals in Ji'an and their application value in modern art education. It aims to explore innovative pathways for cultural symbols in educational transformation. Created between the 4th and 7th centuries, the Ji'an Goguryeo murals showcase the religious beliefs, social…

The topic of linguistic landscapes (LLs) is very important in the area of sociolinguistics of multilingual societies. A linguistic landscape reflects the underlying ideologies regarding languages and their speakers, linguistic diversity, language statuses and perceived values. This study investigated multilingual LL of Cyprus under the conceptual…

Informed by an integrated critical social semiotic approach, the present critical discourse study investigates the semiotic relations of image-text and the cultural meanings encapsulated in two German language textbooks: "Studio d A1" and "Netzwerk A1" widely used in Indonesia. Adopting Xiong and Peng's semiotic relation model,…

For newly met acquaintances, deployment of a single lexical term, an emblem such as "tech" or "finance," signals where one stands in the professional universe and points to any manner of traits and characteristics or a certain type of person. This positioning and evaluation has pivotal real-world implications for occupational…

Students' understanding of nature of science (NOS) has been largely examined primarily in written or verbal modes. The visual, verbal, and written modes are essential for students' meaning-making of NOS. However, research has sidelined the interaction among these three modes in understanding students' collaborative discourse of NOS. Informed by…

Background: With a growing new materialism paradigm and research on multimodality, there is an increasing attention on the role of material objects in science teaching and learning. However, there is currently no available framework, coding scheme, or method of inquiry to specifically analyze the use of material objects in science meaning-making.…

Affluent in semiotic resources and containing great communicability, Chinese university emblems have yet to attract much academic research. Drawing on studies of social semiotics, typographic landscaping and multimodal concepts, this paper explores the linguistic and social dimension of meaning-making practice and the entanglement of Chinese and…

This study explores the integration of multiple sign systems within the English as a Foreign Language (EFL) reading curriculum for undergraduates in Taiwan, addressing varied learning styles that are often overlooked by conventional curricular methods. The purpose is to investigate how incorporating semiotics can enhance learning engagement and…

This article reports on the design and implementation of a didactic sequence in the frame of a design-based research study. The research aim is to test the hypothesis that affordances of dynamic geometry may support students' awareness of logical relationships between geometrical properties of constructed figures. We elaborate on the task design…

In an increasingly globalised and multilingual world, the use of different scripts in the same semiotic landscape is an increasingly frequent and widespread phenomenon. For this reason, it is vital to conduct research focusing on multiscriptality in order to better understand the linguistic and semiotic functions of the use of multiple scripts…

I examine the ways in which words such as "evidence" are used inappropriately to support policy that may be formulated for convenience, cost or political dogma. I interrogate the processes by which this happens, as words and terms are bestowed with symbolic power to support and promote favoured policy. I examine the ways in which such…

Representations constitute an important part of chemistry knowledge. This paper revisits the notion of the term, symbolic, in the chemistry triangle proposed by Johnstone using the theoretical lens of social semiotics. In doing so, this paper proposes a framework of chemistry learning that highlights representational re-description and…

The purpose of this article is to examine how signifiers and empty signifiers may contribute to the mainstreaming of environmental and sustainability education in teacher education. We argue that the moniker of environmental and sustainability education is an empty signifier in that it fails to convey meaning about what it signifies. Tracing the…