This study focuses on the role of visual resources in constructing the brand identity of Chinese universities. By drawing on the theoretical concept of corporate visual identity (CVI), this study analyzed universities' logos and typography of names from the social semiotic approach. Nine elite Chinese universities were selected as the corpus to…

Mathematical modelling has acquired relevance in different fields at an international level, both in education and research. This article states that, throughout the construction of the theoretical corpus of this mathematical process and competency -- among others -- two big issues have occurred: one of terminological nature since the definitions…

For creating and reading data visualizations, visual literacy is crucial. This article advances the knowledge about graphical variations and conventions related to the basic graphical element of the graphical line used as a connector in data visualizations. Some visual characteristics of connecting lines can be used to show directionality and thus…

Students' understanding of nature of science (NOS) has been largely examined primarily in written or verbal modes. The visual, verbal, and written modes are essential for students' meaning-making of NOS. However, research has sidelined the interaction among these three modes in understanding students' collaborative discourse of NOS. Informed by…

Civil engineers and project managers must control and manage the project management discourse with the client and other stakeholders or risk slippages to time, cost, and programs. This paper explores how communicative choices and the representation of project requirements and engineering issues are intrinsic to effective civil engineering work.…

Background: In learning astronomy, students need to shift between 3D and 2D representations involving complex interactions between the body and material environment. Little attention has been paid to the iconic nature of this astronomical diagramming. Purpose: This research explored the value for students of diagramming to reveal the structural…

There is currently a lack of systematic study examining the integration of verbal-visual elements in science textbooks. In particular, few research has investigated how different types of visual representations (e.g. photograph, diagram, table) vary across the major written genres of science (e.g. information report, explanation). Based on the…

The central focus of my dissertation concerns the issue of representation. The issue of representation is important for science education research for two reasons: (1) the use of external representation in science teaching and learning, particularly in chemistry education, is ubiquitous as microscopic entities are not directly visible, and (2) the…

The central focus of my dissertation concerns the issue of representation. The issue of representation is important for science education research for two reasons: (1) the use of external representation in science teaching and learning, particularly in chemistry education, is ubiquitous as microscopic entities are not directly visible, and (2) the…

Purpose: This study draws on the author's experiences building rapport through online chat for data collection for the author's doctoral dissertation. The author contacted ten Korean women via online chat to recruit and faced the most challenging situation; building rapport. As the Millennial generation is known as being tech-savvy or digital…

Textbooks use images, in addition to text, for delivering knowledge, thereby convey attitudes and values of students including those on gender bias. The gender bias presented in textbook images affects in subtle ways the students' learning outcomes, career choices, and how they perceive science. However, prior research has relied on explicit…

This paper focuses on two third-grade students' work on the same statistical question whereby one acts with analogue material and the other with TinkerPlots™. The aim of the research was to find out whether different material influences the actions and, thus, possibly the mathematical interpretations of the learners. To investigate this research…

This study examines how the linguistic landscape of a university in the midwestern United States has changed since the COVID-19 pandemic, and how that change has discursively constructed the identities of the university and its community. The focus lies in the newly displayed semiotics that provides information about preventing the virus from…

Visual images are widely used in science textbooks to facilitate the understanding of abstract concept of light. This study aims to compare and analyze elementary school textbooks from Korea, the United States, and Japan, focusing on how visual images are utilized to effectively convey light-related content. The findings reveal that all three…

This study includes the educational utilization of Visual-culture digital-products, such as a documentary film, photographs, and historical texts. The research aim was for the students to develop visual literacy and enhance historical understanding through critical thinking by using products of visual-digital culture. Through the research…