The process of film making can be thought of as beginning with a person's feeling or concern about something. To communicate this feeling to others, the film maker (sender) must develop an organic unit which will provide a vehicle that can embody the feeling/Story-Organism. The film maker selects and orders a series of signs, images, or events…

Contemporary society is an "information society" where much of the information has a visual nature. This text uses semiotic and psychological concepts to help students gain understanding of how meaning is found in visual phenomena and how minds process images. Focus is upon mass media and popular culture. Theoretical discussions are…

Based on the more general principle that all thinking (including reasoning) is basically perceptual in nature, the author proposes that visual perception is not a passive recording of stimulus material but an active concern of the mind. He delineates the task of visually distinguishing changes in size, shape, and position and points out the…