Why do we lose, or have trouble accessing, an idea that was in the focus of attention only a moment ago, especially in the absence of any apparent distraction? We tested the hypothesis that accessing a single item that is already active is affected by implicit interference (interference of which we have little or no awareness). We presented masked…

The present research examines the nature of the different processes that have been proposed to underlie semantic priming. Specifically, it has been argued that priming arises as a result of "automatic target activation" and/or the use of strategies like prospective "expectancy generation" and "retrospective semantic…