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Advances in Language and…1
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Alomoush, Omar Ibrahim Salameh2
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Arabinglish in Multilingual Advertising: Novel Creative and Innovative Arabic-English Mixing Practices in the Jordanian Linguistic Landscape
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Alomoush, Omar Ibrahim Salameh – International Journal of Multilingualism, 2023
This article explores linguistic creativity and innovation in multilingual advertising in Jordan through the use of signs displaying Arabinglish with multiple forms in the Jordanian linguistic landscape (LL). Drawing upon notions of nexus analysis [Scollon, R., & Scollon, S. W. (2004). "Nexus analysis: Discourse and the emerging…
Descriptors: Arabic, English, Language Usage, Advertising
Synonymy in Jordanian Arabic
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Alomoush, Omar Ibrahim Salameh – Advances in Language and Literary Studies, 2016
This paper is devoted to the investigation of synonymy in Jordanian Arabic. It has been assumed that synonymy in Jordanian Arabic has partial rather than complete synonymy. This means that the abundance of Jordanian Arabic in synonyms can be attributed to a number of explanations, namely dialectical variations, the speaker's attitude, and origin…
Descriptors: Foreign Countries, Semitic Languages, Dialects, Language Usage