A tailor shop located in Singapore's Chinatown is explored as a case of creative linguistic marketing practice, examining how such practice can be understood in relation to the interaction of local and global forces on the linguistic landscape. The shop uses a range of Scandinavian semiotic resources (language and artefacts) which for us, coming…

The apparent gap between positive attitudes and low levels of everyday usage of the language is often cited as one of the greatest challenges facing Irish language revitalisation. In a context of increasing linguistic and cultural diversity in the Republic of Ireland, this article reports on a research project which set out to explore the…