To have a better understanding of the sociolinguistic surroundings of Japanese Brazilians as return migrants in Japan, this study investigates language use in their communities from a perspective of linguistic landscape (LL), paying particular attention to their ethnic identity as to how they are viewed by the host society, including language…

This paper presents a comparative analysis of the linguistic landscapes (LL) of two distinct ethnic areas in Shin-Okubo, Japan: Koreatown and Islamic Street. By paying particular attention to the difference in the formation of the two immigrant communities, this study aims to better understand various functions of language on signage and their…

Linguistic landscape (LL) research seeks to account for the visible displays of multilingualism on public signage. While surveys of signage in the LL produce quantitative descriptions of language contact in a given area, such analyses shed little light on people's interpretations of multilingual signs. Moreover, even within more qualitative…

In this article, we describe a programme of qualitative research and interpretive analysis around an approach to foreign language pedagogy that aimed to develop learners' symbolic competence through experience with and examination of the signs in acts of communication. Learners were presented with the problem of visually representing the abstract…

This paper is about multilingual signs in Tokyo. It is based on empirical research conducted in 2003. Special attention is given to the distinction between official and nonofficial multilingual signs. It will be demonstrated that the two types of signs exhibit some essentially different characteristics with regard to the languages contained and…

This paper examines the prominence of written English on shop signs in Japan. Based on data from a larger empirical study into multilingual signs in Tokyo, the most common ways of using English and the roman alphabet on Japanese shops signs are identified. It is argued that the ambivalent nature of English loan words plays a key role in the ever…