This article explores linguistic creativity and innovation in multilingual advertising in Jordan through the use of signs displaying Arabinglish with multiple forms in the Jordanian linguistic landscape (LL). Drawing upon notions of nexus analysis [Scollon, R., & Scollon, S. W. (2004). "Nexus analysis: Discourse and the emerging…

This study has set out to investigate bumper stickers in Jordan focusing mainly on the themes of the stickers. The study hypothesized that bumper stickers in Jordan reflect a wide range of topics including social, economic, and political. Due to being the first study of this phenomenon, the study has adopted content-based analysis to determine the…

This paper is devoted to the investigation of synonymy in Jordanian Arabic. It has been assumed that synonymy in Jordanian Arabic has partial rather than complete synonymy. This means that the abundance of Jordanian Arabic in synonyms can be attributed to a number of explanations, namely dialectical variations, the speaker's attitude, and origin…

This article investigates the interrelationship between English used on signs and materiality in the linguistic landscape (LL) of a touristic Jordanian town, Petra. Its aim is to analyze how the materials that signs are made of reflect recurrent practices of identity formation and numerous socio-cultural norms in the Jordanian tourism context. The…