Many pragmaticists claimed that pragmatics developed mainly from 1970s and 1980s, taking the emergence of its series of pragmatic theories (e.g., Cooperative Principle, Conversation Implicature, Relevance Theory, etc.), methodology, and the official issue of "Journal of Pragmatics" (1977) in Amsterdam as its marks. However, few scholars…

This paper offers a comprehensive survey of translation ethics within the theoretical frame of Lady Welby's meaning triad concerning the relationship between ethics and translation in the meaning process of sign activities. The paper mainly discusses such aspects as: (1) the relationship between meaning triad and translation ethics, (2) upward…

The world is familiar with Chinese wine but neglects its attractive partner, Thumb Fight ([foreign characters omitted]). The Thumb Fight is a precious traditional Chinese drinking game. However, its rare research still focuses on its history, not the translation process during its dynamic playing logic. The semiotic is access to logic from…