Seeks to discover in advertising slogans, titles of all kinds, signs, and commercials, allusions to and reflections of French culture. Cultural allusions are treated according to source, technique used, and way of achieving double meaning. The structural aspect is studied according to the diverse forms of play on words. (AMH)

Eight French dictionaries and encyclopedic reference books are reviewed, focusing on their formats, characteristics, and intended uses. They include references for language, geopolitics and economics, economic history, signs and symbols, and an almanac. (MSE)

Classroom use of roadside signs and billboards is recommended both for understanding cultural and geographic context and for learning French. Exercises for decoding and comprehension are suggested. (MSE)