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Hui Zhang; Mark Fifer Seilhamer; Yin Ling Cheung – Journal of Multilingual and Multicultural Development, 2024
Responding to a recent call for interdisciplinary research into 'night studies', the present study attempts to put the nighttime at the centre of the sociolinguistic enquiry, seeking to explore how the nocturnal linguistic landscape (LL) differs from the diurnal LL by drawing on Singapore's Chinatown as the research site. A total of 1091 LL items…
Descriptors: Chinese, English (Second Language), Language Usage, Signs
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Yongjian Luo; Linda Tsung; Wei Wang – Journal of Multilingual and Multicultural Development, 2024
Affluent in semiotic resources and containing great communicability, Chinese university emblems have yet to attract much academic research. Drawing on studies of social semiotics, typographic landscaping and multimodal concepts, this paper explores the linguistic and social dimension of meaning-making practice and the entanglement of Chinese and…
Descriptors: Foreign Countries, Imagery, Semiotics, Signs
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Satoshi Nambu – Journal of Multilingual and Multicultural Development, 2024
To have a better understanding of the sociolinguistic surroundings of Japanese Brazilians as return migrants in Japan, this study investigates language use in their communities from a perspective of linguistic landscape (LL), paying particular attention to their ethnic identity as to how they are viewed by the host society, including language…
Descriptors: Foreign Countries, Latin Americans, Japanese, Immigrants
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Jiazhou Yao; Shuaiying Pan; Xiaohua Zhang; Peng Nie – Journal of Multilingual and Multicultural Development, 2024
Recent linguistic landscape (LL) research has witnessed a change in focus to untypical, peripheral and fluid signs. Compared to typical (or permanent, fixed, etc.) signs which tend to be subject to strong policy intervention, language use on untypical signs is often more autonomous, thus could better reflect the "de facto" language…
Descriptors: Language Attitudes, Language Usage, Preferences, Comparative Analysis
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Yunhong Wang – Journal of Multilingual and Multicultural Development, 2024
Since the end of the twentieth century, there have been a large number of Africans in Guangzhou occupying multiple emplacements and engaging in diverse activities so that a whole zone of the urban area is designated 'Little Africa.' The article investigates the linguistic landscape in the African living areas of Guangzhou from a multimodality…
Descriptors: Foreign Countries, Blacks, African Culture, African Languages
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Tieken-Boon van Ostade, Ingrid; Geuke, Suze; Oechies, Lorenzo – Journal of Multilingual and Multicultural Development, 2023
Tiny though it is, The Hague's Chinatown is clearly presented as such, with Chinese lanterns, municipal street signage in Chinese characters, and sayings in Classical Chinese lining the streets. Doing fieldwork in the area, however, has shown that it proves to be less Chinese than its visual representation suggests. Few Chinese still inhabit the…
Descriptors: Chinese, Municipalities, Signs, Retailing
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Tracey Costley; Nancy Kula; Lutz Marten – Journal of Multilingual and Multicultural Development, 2023
Zambia is home to a complex set of language practices, which involve languages being used in different ways across social contexts. Historically written communication has typically been associated with English with African languages mainly associated with used spoken contexts. Recently, however, there has been a shift in this pattern with African…
Descriptors: Multilingualism, African Languages, English (Second Language), Second Language Learning
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Ge Song – Journal of Multilingual and Multicultural Development, 2024
Chinatowns in Canada and the United States are marked by cultural hybridity, where the translation of various types, verbal and non-verbal, takes place to produce distinct urban meanings. On the basis of an ethnographic observation, this article reveals the role of translation in the signification and imagination of Chinatowns. Cultural diaspora…
Descriptors: Foreign Countries, Immigrants, Cross Cultural Studies, Chinese Americans
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Shanhua He – Journal of Multilingual and Multicultural Development, 2024
This paper proposes a concept of "campus vitality" of languages: the ability of a language to maintain its prestige, visibility and continuity on university campuses. A seven-factor framework is developed for on-the-ground investigation of the relevant languages in a given campus context. These indexical factors are the number,…
Descriptors: Foreign Countries, Higher Education, Language Planning, Multilingualism
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Ran An; Yanyan Zhang – Journal of Multilingual and Multicultural Development, 2024
A region's identity is closely related to its semiotic landscape as well as history, economy and culture. This article explores the linguistic landscape of Jianghan Road, a historical business centre in Wuhan, P. R. China, by photographing and analysing 1308 official and unofficial signs in order to provide a snapshot of language choice and…
Descriptors: Self Concept, Geographic Regions, Language Usage, Photography
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Xiaofang Yao; Paul Gruba – Journal of Multilingual and Multicultural Development, 2022
The aim of this paper is to advance an understanding of power in linguistic landscape research. After setting out and discussing the concepts of 'power over', 'power to' and 'power through', we present a case study of Chinese semiotic assemblages in the Australian regional city of Bendigo. Our research includes ethnographic details of the…
Descriptors: Power Structure, Semiotics, Immigrants, Language Research
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Bruyèl-Olmedo, Antonio; Juan-Garau, Maria – Journal of Multilingual and Multicultural Development, 2020
Since its early studies, linguistic landscape has been approached from an increasing number of perspectives, which include the relative weight of languages in the signage of international holiday resorts. However, the coexistence of varieties of a given language in a single destination remains to be addressed. The research adopts a corpus-based…
Descriptors: Foreign Countries, Tourism, Language Variation, English
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Wai Sheng Woo; Patricia Nora Riget – Journal of Multilingual and Multicultural Development, 2022
This article presents the results of a small-scale study on the linguistic landscape in the two terminals of the Kuala Lumpur International Airport. Thirty-one digital photos of non-identical signs out of a total of 368 'top-down' signs identified in the public space were collected, and questionnaires were administered to airport users to gauge…
Descriptors: Second Languages, Multilingualism, Arabic, Chinese
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Lavender, Jordan – Journal of Multilingual and Multicultural Development, 2020
This study analyses the use of English in the linguistic landscape (LL) of Azogues, Ecuador. A representative sample of fixed signs in the economic centre of the city was photographed by the author in the summer of 2017, consisting of 171 photographed signs. This study analyses what linguistic features are used and how other semiotic resources…
Descriptors: Foreign Countries, English (Second Language), Language Usage, Signs
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Wu, Hongmei; Techasan, Sethawut; Huebner, Thom – Journal of Multilingual and Multicultural Development, 2020
Chinatowns around the world have been much studied in the linguistic landscape literature. The bulk of this research has focused on Western enclaves resulting from the Chinese diaspora of the Nineteenth Century, which share certain semiotic characteristics and histories. Less research has been conducted on Chinatowns in the East or on newly…
Descriptors: Signs, Language Planning, Semiotics, Neighborhoods
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