Responding to a recent call for interdisciplinary research into 'night studies', the present study attempts to put the nighttime at the centre of the sociolinguistic enquiry, seeking to explore how the nocturnal linguistic landscape (LL) differs from the diurnal LL by drawing on Singapore's Chinatown as the research site. A total of 1091 LL items…

Recent linguistic landscape (LL) research has witnessed a change in focus to untypical, peripheral and fluid signs. Compared to typical (or permanent, fixed, etc.) signs which tend to be subject to strong policy intervention, language use on untypical signs is often more autonomous, thus could better reflect the "de facto" language…

Since the end of the twentieth century, there have been a large number of Africans in Guangzhou occupying multiple emplacements and engaging in diverse activities so that a whole zone of the urban area is designated 'Little Africa.' The article investigates the linguistic landscape in the African living areas of Guangzhou from a multimodality…

Tiny though it is, The Hague's Chinatown is clearly presented as such, with Chinese lanterns, municipal street signage in Chinese characters, and sayings in Classical Chinese lining the streets. Doing fieldwork in the area, however, has shown that it proves to be less Chinese than its visual representation suggests. Few Chinese still inhabit the…

This paper explores the presence of the Tibetan language in the linguistic landscape of Xining, the capital of Qinghai Province in Northwest China. Qinghai constitutes the main part of Amdo, one of the historical and cultural regions of greater Tibet. The majority of the inhabitants of Xining are Han Chinese (the major ethnic group in China), and…

Not only does language practice in shop signs generate a sense of place with particular meanings to visitors, it also indicates the kind of economic activity performed in that place. By investigating and comparing the shop name signs in the two largest foreign migrant neighbourhoods in Guangzhou, specifically, Baohan Straight Street (African…

The world is familiar with Chinese wine but neglects its attractive partner, Thumb Fight ([foreign characters omitted]). The Thumb Fight is a precious traditional Chinese drinking game. However, its rare research still focuses on its history, not the translation process during its dynamic playing logic. The semiotic is access to logic from…

Chinatowns in Canada and the United States are marked by cultural hybridity, where the translation of various types, verbal and non-verbal, takes place to produce distinct urban meanings. On the basis of an ethnographic observation, this article reveals the role of translation in the signification and imagination of Chinatowns. Cultural diaspora…

A region's identity is closely related to its semiotic landscape as well as history, economy and culture. This article explores the linguistic landscape of Jianghan Road, a historical business centre in Wuhan, P. R. China, by photographing and analysing 1308 official and unofficial signs in order to provide a snapshot of language choice and…

Across the globe signage which conveys directives regarding appropriate behavior in public, such as 'Do Not Enter' signs, is made multilingual in ways that other signage is not. This paper examines two examples of multilingualism in directive signs within Seoul, South Korea in order to theorize what gives rise to multilingualism in directive…

The aim of this paper is to advance an understanding of power in linguistic landscape research. After setting out and discussing the concepts of 'power over', 'power to' and 'power through', we present a case study of Chinese semiotic assemblages in the Australian regional city of Bendigo. Our research includes ethnographic details of the…

This study adopts an apparent-time diachronic linguistic landscape (LL) approach to investigate the vitality of an ethnic minority language in China, namely the Nuosu Yi ([foreign characters omitted]). Diachronic LL research is concerned with changes in language use on signage over time. It provides insights into phenomena such as language shift,…

This study approaches multilingualism on Phuket Island by means of a linguistic landscape (LL) analysis. The data in this study consists of 185 photographs of shop signs taken from popular streets on the island. They were analyzed via a mixed-methods approach. It was found that different languages were purposely chosen to indicate or showcase the…

This article presents the results of a small-scale study on the linguistic landscape in the two terminals of the Kuala Lumpur International Airport. Thirty-one digital photos of non-identical signs out of a total of 368 'top-down' signs identified in the public space were collected, and questionnaires were administered to airport users to gauge…

The identity of a city matters in a global age. This article explores the discursive construction of the global city's identity in relation to semiotic landscape, using the construction of Shanghai as a global city as a case study. In this increasingly globalising world, Shanghai authorities have recently demonstrated the desire to establish…