This article explores linguistic creativity and innovation in multilingual advertising in Jordan through the use of signs displaying Arabinglish with multiple forms in the Jordanian linguistic landscape (LL). Drawing upon notions of nexus analysis [Scollon, R., & Scollon, S. W. (2004). "Nexus analysis: Discourse and the emerging…

Zambia is home to a complex set of language practices, which involve languages being used in different ways across social contexts. Historically written communication has typically been associated with English with African languages mainly associated with used spoken contexts. Recently, however, there has been a shift in this pattern with African…

The main argument of this paper is that the Virtual Linguistic Landscape (VLL) of advertising allows the utilisation of persuasion strategies that transcend the traditional separation of named languages to produce the maximum effect on potential customers. The paper challenges the segregational view of language, which assumes that communication…

Purpose: The main purpose is to investigate what resources young emergent bilinguals use to communicate a multimodal response to children's literature. In particular, attention is paid to the ways students translanguage as part of the learning process. Design/methodology/approach: An ethnography-in-education approach was used to capture the social…

This article is aimed to demonstrate how language policy at the local school level may create space for translanguaging. Focus is on a Mother Tongue (MT) classroom for Somali in a primary school in Sweden by way of an analysis of layers of language policy, with focus on spatial aspects. The empirical material consists of policy documents,…

This article investigates what is commonly called multilingual writing. Based on case studies from Mali, and drawing on a number of West African settings, it argues that in fact, not all 'multilingual' writing is in effect multilingual. The article proposes a two-tiered classification of types of writing, based on linguistic properties of texts…

The growing demand for Indigenous language education in the United States often relies on community teachers with widely varying proficiencies as part of local language reclamation efforts. While these English-dominant 'teacher-learners' play a central role in the success of classroom-based K-12 language programs, their classroom experiences and…

Transnational higher education (TNHE), often based on export models of Western-based universities and driven by neoliberal market economy agendas, has spread across the globe. One example of TNHE is Qatar's Education City where six prestigious American international branch campuses (IBCs) all administer their degrees through English medium…

Looking at the frequently used English words on billboard ads in Jakarta main streets, one may have a presumptive thought that English will dominate Indonesian language. The assumption, though, has led to the analysis of the role of both languages on billboard ads and the possibility of English control over Indonesian. The study presented…

The Innovative Language Pedagogy Report presents new and emerging approaches to language teaching, learning, and assessment in school, further education, and higher education settings. Researchers and practitioners provide 22 research-informed, short articles on their chosen pedagogy, with examples and resources. The report is jargon-free, written…

This article examines signage as a site for the negotiation of meaning between the potential intentionality of the creator and the potential readings of the target audience. Data is drawn from 2 major sources: sociologically and economically differentiated geosemiotic landscapes of Delhi and the advertisements of a large, well-known Indian…