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Direct linkGerald Eliniongoze Kimambo – International Journal of Multilingualism, 2025
The main argument of this paper is that the Virtual Linguistic Landscape (VLL) of advertising allows the utilisation of persuasion strategies that transcend the traditional separation of named languages to produce the maximum effect on potential customers. The paper challenges the segregational view of language, which assumes that communication…
Descriptors: Advertising, Motor Vehicles, Social Media, Semiotics
Download full textVinagre, Margarita – Research-publishing.net, 2021
The Linguistic Landscape (LL) is a relatively new field which draws from several disciplines such as applied linguistics, sociolinguistics, anthropology, sociology, psychology, and cultural geography. According to Landry and Bourhis (1997),"the language of public road signs, advertising billboards, street names, place names, commercial shop…
Descriptors: Multiple Literacies, Language Planning, Signs, Naming
Beaven, Tita, Ed.; Rosell-Aguilar, Fernando, Ed. – Research-publishing.net, 2021
The Innovative Language Pedagogy Report presents new and emerging approaches to language teaching, learning, and assessment in school, further education, and higher education settings. Researchers and practitioners provide 22 research-informed, short articles on their chosen pedagogy, with examples and resources. The report is jargon-free, written…
Descriptors: Instructional Innovation, Second Language Learning, Second Language Instruction, Teaching Methods
