Basque is one of the official languages spoken in the Basque Country and although it is usually considered the minoritised language, its situation might be different in rural areas. The presence of Basque and Spanish has been previously reported in urban areas [Cenoz, J., & Gorter, D. (2006). Linguistic landscape and minority languages.…

The topic of linguistic landscapes (LLs) is very important in the area of sociolinguistics of multilingual societies. A linguistic landscape reflects the underlying ideologies regarding languages and their speakers, linguistic diversity, language statuses and perceived values. This study investigated multilingual LL of Cyprus under the conceptual…

Responding to a recent call for interdisciplinary research into 'night studies', the present study attempts to put the nighttime at the centre of the sociolinguistic enquiry, seeking to explore how the nocturnal linguistic landscape (LL) differs from the diurnal LL by drawing on Singapore's Chinatown as the research site. A total of 1091 LL items…

This article explores linguistic creativity and innovation in multilingual advertising in Jordan through the use of signs displaying Arabinglish with multiple forms in the Jordanian linguistic landscape (LL). Drawing upon notions of nexus analysis [Scollon, R., & Scollon, S. W. (2004). "Nexus analysis: Discourse and the emerging…

This study demonstrates that linguistic landscape analysis is a powerful tool for assessing the effectiveness of a university language policy, as it provides "in situ" evidence for discursive patterns shaping language use in public space. It uses the official language policy of a Norwegian institution of higher education (Høgskulen på…

Multiple literacy practices, such as writing, texting, blogging and journaling, are intertwined in a crisis. Although many studies have been conducted on literacy practices arising from crises such as a divorce, a disaster and social activism, most of them are focused on a single event. In this chapter, I propose a method for examining literacy…

Affluent in semiotic resources and containing great communicability, Chinese university emblems have yet to attract much academic research. Drawing on studies of social semiotics, typographic landscaping and multimodal concepts, this paper explores the linguistic and social dimension of meaning-making practice and the entanglement of Chinese and…

In an increasingly globalised and multilingual world, the use of different scripts in the same semiotic landscape is an increasingly frequent and widespread phenomenon. For this reason, it is vital to conduct research focusing on multiscriptality in order to better understand the linguistic and semiotic functions of the use of multiple scripts…

To have a better understanding of the sociolinguistic surroundings of Japanese Brazilians as return migrants in Japan, this study investigates language use in their communities from a perspective of linguistic landscape (LL), paying particular attention to their ethnic identity as to how they are viewed by the host society, including language…

The FedEx logo makes clever use of figure-ground ambiguity to create an "invisible" arrow in the background space between "E" and "x". Most designers believe the hidden arrow can convey an unconscious impression of speed and precision about the FedEx brand, which may influence subsequent behavior. To test this…

This paper presents a comparative analysis of the linguistic landscapes (LL) of two distinct ethnic areas in Shin-Okubo, Japan: Koreatown and Islamic Street. By paying particular attention to the difference in the formation of the two immigrant communities, this study aims to better understand various functions of language on signage and their…

Migrant communities settle and appropriate spaces in their new home through deterritorialisation and reterritorialisation processes, which involve the reconceptualisation of the language and symbols of the homeland and those spoken and used in the diaspora. The public sphere is one of the most distinguishable places where this contextual relation…

Linguistic landscape studies (LLS) involve analyzing public signs in specific areas (e.g., streets, entire cities) to reveal the socio-cultural and sociolinguistic structures present. Turkey has been influenced by various cultures, particularly following the refugee influx starting in 2011 and recent internationalization efforts. Such social…

Recent linguistic landscape (LL) research has witnessed a change in focus to untypical, peripheral and fluid signs. Compared to typical (or permanent, fixed, etc.) signs which tend to be subject to strong policy intervention, language use on untypical signs is often more autonomous, thus could better reflect the "de facto" language…

This article describes the changing linguistic landscape on the North Shore of Vancouver, British Columbia, Canada, during the first three months of the COVID-19 pandemic. I present an account of the visual representation of change along the area's parks and trails, which remained open for socially-distanced exercise during the province's…