This paper presents a comparative analysis of the linguistic landscapes (LL) of two distinct ethnic areas in Shin-Okubo, Japan: Koreatown and Islamic Street. By paying particular attention to the difference in the formation of the two immigrant communities, this study aims to better understand various functions of language on signage and their…

Migrant communities settle and appropriate spaces in their new home through deterritorialisation and reterritorialisation processes, which involve the reconceptualisation of the language and symbols of the homeland and those spoken and used in the diaspora. The public sphere is one of the most distinguishable places where this contextual relation…

Recent linguistic landscape (LL) research has witnessed a change in focus to untypical, peripheral and fluid signs. Compared to typical (or permanent, fixed, etc.) signs which tend to be subject to strong policy intervention, language use on untypical signs is often more autonomous, thus could better reflect the "de facto" language…

Recent work on linguistic landscapes at schools (schoolscapes) has highlighted the complex dialogic relationship between the semiotics of public signage in educational spaces and policies seeking to enforce dominant ideologies. In this paper, we discuss the results of research conducted in the Deep South of Thailand, a minority region in which the…

Zambia is home to a complex set of language practices, which involve languages being used in different ways across social contexts. Historically written communication has typically been associated with English with African languages mainly associated with used spoken contexts. Recently, however, there has been a shift in this pattern with African…

This paper explores the presence of the Tibetan language in the linguistic landscape of Xining, the capital of Qinghai Province in Northwest China. Qinghai constitutes the main part of Amdo, one of the historical and cultural regions of greater Tibet. The majority of the inhabitants of Xining are Han Chinese (the major ethnic group in China), and…

This article reports the findings of a study undertaken to document and explain the use of English in signage in Costa Rica, a Spanish-speaking country. The linguistic landscape has emerged as an important, viable field of research. In order to investigate how, when, and why the use of English manifests itself, a corpus of 169 photographs of signs…

This paper is an initial attempt to characterise the schoolscape of a four-century old higher education institution in the Philippines and the oldest existing university in Asia, The Royal, Catholic, and Pontifical University of Santo Tomas (UST). Through a systematic inventory of 2,410 visual signs, the analysis of the functional sign…

This paper proposes a concept of "campus vitality" of languages: the ability of a language to maintain its prestige, visibility and continuity on university campuses. A seven-factor framework is developed for on-the-ground investigation of the relevant languages in a given campus context. These indexical factors are the number,…

A region's identity is closely related to its semiotic landscape as well as history, economy and culture. This article explores the linguistic landscape of Jianghan Road, a historical business centre in Wuhan, P. R. China, by photographing and analysing 1308 official and unofficial signs in order to provide a snapshot of language choice and…

Across the globe signage which conveys directives regarding appropriate behavior in public, such as 'Do Not Enter' signs, is made multilingual in ways that other signage is not. This paper examines two examples of multilingualism in directive signs within Seoul, South Korea in order to theorize what gives rise to multilingualism in directive…

This study approaches multilingualism on Phuket Island by means of a linguistic landscape (LL) analysis. The data in this study consists of 185 photographs of shop signs taken from popular streets on the island. They were analyzed via a mixed-methods approach. It was found that different languages were purposely chosen to indicate or showcase the…

Taking a multi-level perspective on language-in-public-space policy, this study investigates the way Tunisia's dominant languages are dealt with in three independent but interrelated activities of language policy: official texts, public talk, and the actual practices of business actors in five commercial districts in metropolitan Tunis. Detailed…

Linguistic landscaping (LL) is an emerging field of Sociolinguistics exploring the language in its textual form in public sphere. This paper investigates the visibility and prominence of languages in the public space of Patna, the capital city of Bihar, India. A total of 10 city neighborhoods are chosen for the study. The corpus of the study is…

There is now increased awareness of the need to challenge 'common sense' ideologies of language in education, turning language classrooms into spaces of analysis and liberation. Key to achieving this goal is equipping students with the skills needed to navigate diverse, complex discourses about language (critical thinking), as well as fostering an…