This article reports the findings of a study undertaken to document and explain the use of English in signage in Costa Rica, a Spanish-speaking country. The linguistic landscape has emerged as an important, viable field of research. In order to investigate how, when, and why the use of English manifests itself, a corpus of 169 photographs of signs…

The aim of this paper is to advance an understanding of power in linguistic landscape research. After setting out and discussing the concepts of 'power over', 'power to' and 'power through', we present a case study of Chinese semiotic assemblages in the Australian regional city of Bendigo. Our research includes ethnographic details of the…

This study adopts an apparent-time diachronic linguistic landscape (LL) approach to investigate the vitality of an ethnic minority language in China, namely the Nuosu Yi ([foreign characters omitted]). Diachronic LL research is concerned with changes in language use on signage over time. It provides insights into phenomena such as language shift,…

This article looks at the presence of Italian in the linguistic landscape (LL) of Kuala Lumpur, Malaysia. Rather surprisingly, Italian is quite visible, and it might even be the most used European language after English. After a general introduction on the Italian language and Malaysia, including the latter's LL, the article goes on to outline the…

This paper reports on a promising methodology for multilingualism studies that was trialled at the National Institute of Education (NIE) on the campus of Nanyang Technological University (NTU), Singapore, in 2018. The methodology named the Aural-Oral Transect (AOT) is a systematic, easy-to-implement, unbiased way of collecting quantitative data on…

The apparent gap between positive attitudes and low levels of everyday usage of the language is often cited as one of the greatest challenges facing Irish language revitalisation. In a context of increasing linguistic and cultural diversity in the Republic of Ireland, this article reports on a research project which set out to explore the…

Linguistic landscape (LL) research seeks to account for the visible displays of multilingualism on public signage. While surveys of signage in the LL produce quantitative descriptions of language contact in a given area, such analyses shed little light on people's interpretations of multilingual signs. Moreover, even within more qualitative…

This paper addresses the complex multilingual linguistic landscapes (LLs) of three strategically-chosen areas in global city Brussels by examining how language displays on public signage in these areas are used for different purposes, functions or intentions. The focus will be on meaning-construction in the post-Fordist globalised era as shaped by…

This narrative article analyses three Korean undergraduate students' experiences conducting a linguistic landscape research project. Linguistic landscape research, the study of publicly displayed language such as billboards and other signs, is a relatively new area of scholarly interest. However, there has been only limited study of using…

This paper examines the prominence of written English on shop signs in Japan. Based on data from a larger empirical study into multilingual signs in Tokyo, the most common ways of using English and the roman alphabet on Japanese shops signs are identified. It is argued that the ambivalent nature of English loan words plays a key role in the ever…

Parallels between sign stimuli and speech cues suggest some interesting speculations about the origins of language. Speech cues may belong to the class of human sign stimuli which, as in animal behavior, may be the product of an innate releasing mechanism. Prelinguistic speech for man may have functioned as a social-releaser system. Human language…