This cross-sectional study attempts to investigate the impacts of linguistic landscape (LL) tasks on EFL teacher candidates' understanding of English in local and global contexts. To this end, three cohorts of student teachers carried out LL fieldwork, uploaded images of English signage to an LL application, Lingscape, and submitted a mini…

This study approaches multilingualism on Phuket Island by means of a linguistic landscape (LL) analysis. The data in this study consists of 185 photographs of shop signs taken from popular streets on the island. They were analyzed via a mixed-methods approach. It was found that different languages were purposely chosen to indicate or showcase the…

Taking a multi-level perspective on language-in-public-space policy, this study investigates the way Tunisia's dominant languages are dealt with in three independent but interrelated activities of language policy: official texts, public talk, and the actual practices of business actors in five commercial districts in metropolitan Tunis. Detailed…

Since its early studies, linguistic landscape has been approached from an increasing number of perspectives, which include the relative weight of languages in the signage of international holiday resorts. However, the coexistence of varieties of a given language in a single destination remains to be addressed. The research adopts a corpus-based…

Koh Lipe, Satun is a famous tourist destination along the Andaman Sea, Southern Thailand where linguistic landscape is structured mainly in English. Monolingual, bilingual, and multilingual signage in this island displays distinctiveness of linguistic elements and linguistic diversity manifested in a variety of English lexicons. Thus, this study…

Given that societies across the globe are increasingly multicultural and multilingual, the notion of communicative competence grounded in constricting definitions of national cultures and languages reflects neither our instructional realities nor the sociolinguistic reality of the languages and cultures we teach. To foster students' development of…

This study analyses the multilingual linguistic landscapes made up of languages, visual materials, and built environments in Seongsu-dong, where old industrial sites and new commercial places are indiscriminately juxtaposed. This study focuses particularly on (1) how languages are associated with different built environments of new commercial…

The main argument of this paper is that the Virtual Linguistic Landscape (VLL) of advertising allows the utilisation of persuasion strategies that transcend the traditional separation of named languages to produce the maximum effect on potential customers. The paper challenges the segregational view of language, which assumes that communication…

A wide range of Arabic language variation in form, code choice and orthographic script was wielded by Lebanese political protestors in their graffiti and political placards in Beirut in 2015. That summer, civil protests spilled out into the streets to critique the government inaction over waste management and overall corruption. I will focus on…

In the way of commentary, I offer a brief, summative reflection on the complex, multifarious nature of people's semiotic engagements in and with space. Against the backdrop of three snapshot case studies, I suggest there are actually few neat boundaries to be drawn between the linguistic and non-linguistic, between the semiotic and the spatial,…

This paper presents the first in-depth analysis of linguistic landscape (LL) of a migrant area in Dubai. While Arabic is the official language of the country, few foreigners learn it and English has become the lingua franca that allows migrant communities to communicate. Nonetheless, English and Arabic are mother tongues to a minority of resident…

Throughout the Arab Gulf States, bilingual road signs are the norm, employing both Arabic and a romanized counterpart for the large expatriate population. The existing romanization is inconsistent, with potentially misleading variant spellings of place names signposting the region. This study provides a linguistic analysis of signs on the arterial…

This research examines the visibility of English in the schoolscape of two Israeli teacher training colleges. English in Israel is part of a complex, multilingual reality. Not an official language, it carries prestige and is common in media, commerce, industry, and science. In higher education, its presence, however, is limited, despite being a…

This paper reports on a promising methodology for multilingualism studies that was trialled at the National Institute of Education (NIE) on the campus of Nanyang Technological University (NTU), Singapore, in 2018. The methodology named the Aural-Oral Transect (AOT) is a systematic, easy-to-implement, unbiased way of collecting quantitative data on…

The apparent gap between positive attitudes and low levels of everyday usage of the language is often cited as one of the greatest challenges facing Irish language revitalisation. In a context of increasing linguistic and cultural diversity in the Republic of Ireland, this article reports on a research project which set out to explore the…