Migrant communities settle and appropriate spaces in their new home through deterritorialisation and reterritorialisation processes, which involve the reconceptualisation of the language and symbols of the homeland and those spoken and used in the diaspora. The public sphere is one of the most distinguishable places where this contextual relation…

Zambia is home to a complex set of language practices, which involve languages being used in different ways across social contexts. Historically written communication has typically been associated with English with African languages mainly associated with used spoken contexts. Recently, however, there has been a shift in this pattern with African…

This article reports the findings of a study undertaken to document and explain the use of English in signage in Costa Rica, a Spanish-speaking country. The linguistic landscape has emerged as an important, viable field of research. In order to investigate how, when, and why the use of English manifests itself, a corpus of 169 photographs of signs…

Not only does language practice in shop signs generate a sense of place with particular meanings to visitors, it also indicates the kind of economic activity performed in that place. By investigating and comparing the shop name signs in the two largest foreign migrant neighbourhoods in Guangzhou, specifically, Baohan Straight Street (African…

This paper is an initial attempt to characterise the schoolscape of a four-century old higher education institution in the Philippines and the oldest existing university in Asia, The Royal, Catholic, and Pontifical University of Santo Tomas (UST). Through a systematic inventory of 2,410 visual signs, the analysis of the functional sign…

This paper proposes a concept of "campus vitality" of languages: the ability of a language to maintain its prestige, visibility and continuity on university campuses. A seven-factor framework is developed for on-the-ground investigation of the relevant languages in a given campus context. These indexical factors are the number,…

Sociolinguistic awareness is crucial for L2 learners because language is not just a set of grammatical rules and vocabulary; it is deeply intertwined with social and cultural context. The linguistic landscape serves as a conduit for discerning facets of language use in a given community. This study focuses on raising sociolinguistic awareness…

This cross-sectional study attempts to investigate the impacts of linguistic landscape (LL) tasks on EFL teacher candidates' understanding of English in local and global contexts. To this end, three cohorts of student teachers carried out LL fieldwork, uploaded images of English signage to an LL application, Lingscape, and submitted a mini…

Taking a multi-level perspective on language-in-public-space policy, this study investigates the way Tunisia's dominant languages are dealt with in three independent but interrelated activities of language policy: official texts, public talk, and the actual practices of business actors in five commercial districts in metropolitan Tunis. Detailed…

There is now increased awareness of the need to challenge 'common sense' ideologies of language in education, turning language classrooms into spaces of analysis and liberation. Key to achieving this goal is equipping students with the skills needed to navigate diverse, complex discourses about language (critical thinking), as well as fostering an…

Koh Lipe, Satun is a famous tourist destination along the Andaman Sea, Southern Thailand where linguistic landscape is structured mainly in English. Monolingual, bilingual, and multilingual signage in this island displays distinctiveness of linguistic elements and linguistic diversity manifested in a variety of English lexicons. Thus, this study…

Given that societies across the globe are increasingly multicultural and multilingual, the notion of communicative competence grounded in constricting definitions of national cultures and languages reflects neither our instructional realities nor the sociolinguistic reality of the languages and cultures we teach. To foster students' development of…

The main argument of this paper is that the Virtual Linguistic Landscape (VLL) of advertising allows the utilisation of persuasion strategies that transcend the traditional separation of named languages to produce the maximum effect on potential customers. The paper challenges the segregational view of language, which assumes that communication…

The study is aimed at exploring Master's students' sense-making of various second language (L2) texts and its correlation with interpretation depth and the students' intercultural competence. The significance of this research lies in the fact that it provides an insight on culture-specific issues challenging for advanced and proficient Ukrainian…

Chinatowns, as neighborhoods for overseas ethnic Chinese, have garnered considerable scholarly attention from linguistic landscape (LL) researchers in recent years. These investigations tend to treat old immigrants who have been tied to the neighborhoods for generations as the key text producers of LL, with far too little attention paid to the LL…