This study adopts an apparent-time diachronic linguistic landscape (LL) approach to investigate the vitality of an ethnic minority language in China, namely the Nuosu Yi ([foreign characters omitted]). Diachronic LL research is concerned with changes in language use on signage over time. It provides insights into phenomena such as language shift,…

This study approaches multilingualism on Phuket Island by means of a linguistic landscape (LL) analysis. The data in this study consists of 185 photographs of shop signs taken from popular streets on the island. They were analyzed via a mixed-methods approach. It was found that different languages were purposely chosen to indicate or showcase the…

Taking a multi-level perspective on language-in-public-space policy, this study investigates the way Tunisia's dominant languages are dealt with in three independent but interrelated activities of language policy: official texts, public talk, and the actual practices of business actors in five commercial districts in metropolitan Tunis. Detailed…

Linguistic landscaping (LL) is an emerging field of Sociolinguistics exploring the language in its textual form in public sphere. This paper investigates the visibility and prominence of languages in the public space of Patna, the capital city of Bihar, India. A total of 10 city neighborhoods are chosen for the study. The corpus of the study is…

There is now increased awareness of the need to challenge 'common sense' ideologies of language in education, turning language classrooms into spaces of analysis and liberation. Key to achieving this goal is equipping students with the skills needed to navigate diverse, complex discourses about language (critical thinking), as well as fostering an…

In recent years, the geographic information system (GIS) application has used the latest spatial data to help researchers make the right decisions in the shortest time. This study was conducted with the aim of using geographic information systems (ArcGIS) for selecting the best location for installing banners and billboards in a health campaign.…

Work in industrial contexts is confronted with various risks, which are further amplified by the trend toward Industry 4.0. Approaches are needed to examine safety communication (SC) in such changing environments. Existing studies focus on individual SC means and quantitative evaluation measures. This article proposes a qualitative approach for…

Since its early studies, linguistic landscape has been approached from an increasing number of perspectives, which include the relative weight of languages in the signage of international holiday resorts. However, the coexistence of varieties of a given language in a single destination remains to be addressed. The research adopts a corpus-based…

Objectives: To study the influence of a multi-component poster-based intervention to promote stair climbing in a library on a Canadian university campus. Participants: Adults who ascended to upper levels via staircase/elevator. Methods: Individuals who used the staircase/elevators were counted by observers for 28 days, while either in the…

This case study presents an overview of the use of online photo-elicitation using inquiry graphics (IGs) to identify threshold concepts (TCs) in Irish social care education by educators/knowledge contributors, students, and graduates. The IG photo-elicitation method was combined with semiotic and TCs theories to form a visual hybrid called…

This study examines the effectiveness of images on warning signs that communicate risk and risk avoidance in public spaces. Specifically, I compared data from 749 survey responses to determine whether the use of images can increase the effectiveness of a warning sign in a public space. Although the findings indicate that image-based warning signs…

Koh Lipe, Satun is a famous tourist destination along the Andaman Sea, Southern Thailand where linguistic landscape is structured mainly in English. Monolingual, bilingual, and multilingual signage in this island displays distinctiveness of linguistic elements and linguistic diversity manifested in a variety of English lexicons. Thus, this study…

Given that societies across the globe are increasingly multicultural and multilingual, the notion of communicative competence grounded in constricting definitions of national cultures and languages reflects neither our instructional realities nor the sociolinguistic reality of the languages and cultures we teach. To foster students' development of…

This study analyses the multilingual linguistic landscapes made up of languages, visual materials, and built environments in Seongsu-dong, where old industrial sites and new commercial places are indiscriminately juxtaposed. This study focuses particularly on (1) how languages are associated with different built environments of new commercial…

The main argument of this paper is that the Virtual Linguistic Landscape (VLL) of advertising allows the utilisation of persuasion strategies that transcend the traditional separation of named languages to produce the maximum effect on potential customers. The paper challenges the segregational view of language, which assumes that communication…