This article takes a linguistic anthropological approach to analyzing multilingualism in the linguistic landscape of the Amazonian city of Tena, Ecuador, a key locus of indigenous Kichwa language revitalization, identity formation, and politics. Following recent scholarly reconsiderations of multilingual linguistic landscapes as sites of…

The present paper examined the errors occurring in the use of English in the linguistic landscape of Tehran, the capital of Iran. To this end, a total of 400 bilingual (Persian and English) and multilingual signs (Persian, English and Arabic) were culled from the landscape of the city in a course of eighteen months. Having analysed all the signs,…

In line with a recent trend in sociolinguistic research focusing on the visual dimension of multilingual urban environments, this study investigates multilingualism, as seen in street signage, more particularly shopfronts, in the Parisian neighbourhood of Belleville. Through this illustrative account, the study aims to highlight the ways in which,…

As multivalent concepts, projects and formations such as China's Belt and Road Initiative continue to cleave through new spaces, it is increasingly important to attend to the construction, framing, maintenance and dissemination of the sign systems that enable them. Whether or not these systems constitute forms of cultural imperialism, move across…

Social marketing is a community and public health approach used in nutrition education that helps to complement programming. Researchers evaluated an eight-week social marketing campaign to promote healthy eating behaviors and encourage fruit and vegetable consumption among low-income caregivers. The campaign focused on the benefits of modeling…

This project provided baseline risk communication practices to the Canadian Wildlife Service (CWS) for its consideration in developing new policies and management direction for outdoor recreation. This essay provides a summary of the project with a discussion of the practice recommendations. The CWS manages 54 National Wildlife Areas and 92…

The present study points to several potentially universal principles of human communication. Pairs of participants, sampled from culturally and linguistically distinct societies (Western and Japanese, N = 108: 16 Western-Western, 15 Japanese-Japanese and 23 Western-Japanese dyads), played a dyadic communication game in which they tried to…

This paper explores the linguistic landscape (LL) of the Grand Mosque in Mecca and shows how this religious site contains within it different domains, each with their own LL and preferred mediums of display. We illustrate this by exploring the LL of five domains within the mosque: Holiness, Education, Workplace, Local Governance and the Public…

This study has set out to investigate bumper stickers in Jordan focusing mainly on the themes of the stickers. The study hypothesized that bumper stickers in Jordan reflect a wide range of topics including social, economic, and political. Due to being the first study of this phenomenon, the study has adopted content-based analysis to determine the…

In this article Vanessa Mari describes how she uses the linguistic landscape to bridge two or more languages with students learning English. The linguistic landscape is defined by Landry and Bourhis (1997, 25) as "the language of public road signs, advertising billboards, street names, place names, commercial shop signs, and public signs on…

Purpose: The main purpose is to investigate what resources young emergent bilinguals use to communicate a multimodal response to children's literature. In particular, attention is paid to the ways students translanguage as part of the learning process. Design/methodology/approach: An ethnography-in-education approach was used to capture the social…

The Linguistic Landscape (LL) is a relatively new field which draws from several disciplines such as applied linguistics, sociolinguistics, anthropology, sociology, psychology, and cultural geography. According to Landry and Bourhis (1997),"the language of public road signs, advertising billboards, street names, place names, commercial shop…

The choice to create or renovate museum buildings to green building standards is a growing trend for science museums. With access to green facilities comes the potential to extend informal science learning into the three-dimensional architectural environment. To examine how and if museums with green buildings interpret their buildings for the…

This article is aimed to demonstrate how language policy at the local school level may create space for translanguaging. Focus is on a Mother Tongue (MT) classroom for Somali in a primary school in Sweden by way of an analysis of layers of language policy, with focus on spatial aspects. The empirical material consists of policy documents,…

Increased attention to urban diversity as a site of study has fostered the recent development of linguistic landscape studies. To date, however, much of the research in this area has concerned the use and spread of English to the exclusion of other global languages. In a case study situated in Box Hill, a large suburb of Melbourne, we adopted a…