Basque is one of the official languages spoken in the Basque Country and although it is usually considered the minoritised language, its situation might be different in rural areas. The presence of Basque and Spanish has been previously reported in urban areas [Cenoz, J., & Gorter, D. (2006). Linguistic landscape and minority languages.…

The topic of linguistic landscapes (LLs) is very important in the area of sociolinguistics of multilingual societies. A linguistic landscape reflects the underlying ideologies regarding languages and their speakers, linguistic diversity, language statuses and perceived values. This study investigated multilingual LL of Cyprus under the conceptual…

Purpose: This study aims to test how waste disposal behaviors can be changed such as higher recycling diversion and lower contamination rates using signage and messaging techniques at public outdoor waste receptacles on a university campus. Design/methodology/approach: The experiment took place at five public outdoor receptacle stations, each with…

Responding to a recent call for interdisciplinary research into 'night studies', the present study attempts to put the nighttime at the centre of the sociolinguistic enquiry, seeking to explore how the nocturnal linguistic landscape (LL) differs from the diurnal LL by drawing on Singapore's Chinatown as the research site. A total of 1091 LL items…

This article explores linguistic creativity and innovation in multilingual advertising in Jordan through the use of signs displaying Arabinglish with multiple forms in the Jordanian linguistic landscape (LL). Drawing upon notions of nexus analysis [Scollon, R., & Scollon, S. W. (2004). "Nexus analysis: Discourse and the emerging…

This study demonstrates that linguistic landscape analysis is a powerful tool for assessing the effectiveness of a university language policy, as it provides "in situ" evidence for discursive patterns shaping language use in public space. It uses the official language policy of a Norwegian institution of higher education (Høgskulen på…

Multiple literacy practices, such as writing, texting, blogging and journaling, are intertwined in a crisis. Although many studies have been conducted on literacy practices arising from crises such as a divorce, a disaster and social activism, most of them are focused on a single event. In this chapter, I propose a method for examining literacy…

The use of partially-automated systems require drivers to supervise the system functioning and resume manual control whenever necessary. Yet literature on vehicle automation show that drivers may spend more time looking away from the road when the partially-automated system is operational. In this study we answer the question of whether this…

Affluent in semiotic resources and containing great communicability, Chinese university emblems have yet to attract much academic research. Drawing on studies of social semiotics, typographic landscaping and multimodal concepts, this paper explores the linguistic and social dimension of meaning-making practice and the entanglement of Chinese and…

In the United States, teachers have been both respected and villainized in popular culture and politics. These varying and conflicting cultural ideas and representations of teachers impact policy design, shaping the distribution of benefits and burdens imposed on teachers. The media play an important role in both crafting and reinforcing cultural…

Objective: Two-thirds of U.S. colleges are near vape shops, where higher rates of underage sales exist. This study examined vape shop compliance with state-mandated age-of-sale signs, the presence of age-of-entry signs and the tobacco industry's "We Card" sign. Participants: Random sample of 614 California vape shops, stratified by…

This manuscript examines multimodal storytelling as community inquiry for an urban high school class of 30 first- and second-generation bi/multilingual immigrant students, most of whom maintained transnational connections. We share how these students, in an A.P. Research class, engaged in community-based inquiry and utilized various multimodal…

In an increasingly globalised and multilingual world, the use of different scripts in the same semiotic landscape is an increasingly frequent and widespread phenomenon. For this reason, it is vital to conduct research focusing on multiscriptality in order to better understand the linguistic and semiotic functions of the use of multiple scripts…

To have a better understanding of the sociolinguistic surroundings of Japanese Brazilians as return migrants in Japan, this study investigates language use in their communities from a perspective of linguistic landscape (LL), paying particular attention to their ethnic identity as to how they are viewed by the host society, including language…

The FedEx logo makes clever use of figure-ground ambiguity to create an "invisible" arrow in the background space between "E" and "x". Most designers believe the hidden arrow can convey an unconscious impression of speed and precision about the FedEx brand, which may influence subsequent behavior. To test this…