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Direct linkJelena Salkovska; Anda Batraga; Liene Kaibe; Henrijs Kalkis; Katrina Kellerte; Laura Minskere – International Journal of Learning and Change, 2024
The scientific problem of the paper is related to the need to improve corporate marketing communication by using innovative technologies to improve consumer experience in the purchase decision process and to reduce purchase risks. The use of augmented reality is one of the innovative marketing communication technologies. So far, the impact of the…
Descriptors: Foreign Countries, Online Surveys, Young Adults, Computer Simulation
