Influencer marketing is an emerging technological disruptor for marketing across a wide range of industries. This tactic allows companies to promote products in a more organic, trust-affirming manner compared with other forms of paid advertising. As the use of influencer marketing is rapidly growing, marketing educators have a unique opportunity…

The need for hands-on learning in advertising education has been expressed for decades. With the increasing push toward live tweeting by brands, more attention needs to be given in advertising classrooms to opportunities for students to practice online engagement. In this study, a class "war room" simulation offered an experiential…

Marketing faculties, as well as business schools in general, are placing increasing importance on finding ways to better tie theoretical concepts to real-world situations. In the article that follows, we describe a project wherein students were given an opportunity to apply core consumer behavior concepts to a simulated advertising project with…

This study aimed to identify and analyse the content of previously produced and aired adult-targeted public health advertisements (ads) addressing weight, nutrition or physical activity internationally. Ads were identified via keyword searches of Google, YouTube and websites of relevant government agencies and health organizations, and were…

Purpose: The research study seeks to explore the relationship among strategic gaming, the learning organization model and approach, and transfer of learning as key success strategies for improved individual and organizational performance and sustainable competitive advantage. This research aims to identify and elaborate on the strategic…

Examines a simulation approach to teaching selected research concepts to marketing and distributive education students and to applying these concepts to advertising layout, broadcast media advertising, retail selling, and wholesaling. (CT)

Noting that advertising students in smaller colleges have little opportunity for exposure to major advertising companies as role models, the advertising class at a North Dakota university was given the opportunity to design an actual magazine layout to promote the university's Aerospace Science Center. The winning ad, as judged by the dean of the…

Team projects are commonly used for assignments in advertising coursework, since they parallel the team effort which ad professionals experience as a customary part of their work experience. However, while offering many benefits, this teaching format often means reduced visibility and/or responsibility for the individual. In creating this agency…

"Be All that You Can Dream," a simulation workshop to teach entrepreneurship at Lorain County Joint Vocational School (Ohio), involves students in simulated planning, construction, and promotional activities for a shopping mall. Local business people observe and interview the students as they work, and the activity culminates in a tour,…

A mock trial offers a situation for students to learn about the Federal Trade Commission, about deceptive advertising practices, and about identification of misleading advertisements. (Author/KM)

Describes how successful teamwork, group decision making and valuable real-world experience resulted from an experiment between two universities to introduce a media buying simulation game into their media planning courses. Relates how students in teams took roles of either media buyers at advertising agencies or media sales representatives at…

Describes a unit on advertising used in a ninth-grade English class. The class participated in a student-run simulation of an advertising agency. Working in teams, they created, presented, and used criteria to evaluate advertisements. (AM)

The 35 exercises presented in this paper have been designed to simulate real-life experiences involving the process of persuasion and to enhance understanding of the persuasive process. Among the aspects of the persuasive process dealt with are the identification of persuasive events, emotive language, language intensity, source credibility,…

One of a series of units introducing secondary school students to business issues, this packet focuses on the television industry and its social and political influence. A teacher's guide and student materials are provided in two separate sections. Following an overview of objectives and activities, the teacher's guide outlines five daily lessons.…

Featuring real-life examples that show economic principles at work, this document contains teaching units which are designed to supplement basic economics and consumer education textbooks in social studies, home economics, and business education classes. Written for grades 9-12, and adaptable for grades 7-8, the materials bring economic principles…