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Download full textShepherd, C. David; Eastman, Jacqueline K. – Contemporary Issues in Education Research, 2008
The authors describe the multiple benefits a university selling center offers to students, faculty members, administrators, and the general business community. The seven essential steps in first establishing a university selling center are addressed: find a champion, obtain the support of administration, find a white knight, establish a board of…
Descriptors: Universities, Retailing, Program Development, Program Descriptions
