Conflict occurs naturally in all marketing related activities. When such conflict is handled well through proper negotiation, it helps solve problems and build stronger, deeper relationships between the negotiating parties. Nevertheless, many students feel uneasy about negotiating, yet they know it is a crucial skill that needs to be developed.…

In today's changing and intensely competitive global environment, postsecondary educational programs must find ways to adapt their method of delivery to meet the educational expectations of students and talent needs of "real-world" employers. This is especially true in the evolving field of supply chain management (SCM). The purpose of…