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From Principles of Marketing to the Capstone Course: A Comparison of Marketing Students' Approaches to Learning
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William T. Faranda – Marketing Education Review, 2025
Students' approaches to learning, including "deep," "surface," or "strategic" methods, significantly impact their academic success and skill development. This study investigates the transition in learning approach preferences among marketing majors, comparing junior-level students beginning their upper-division…
Descriptors: Business Education, Marketing, Capstone Experiences, Academic Achievement