The opportunities in social media management and digital marketing strategy continue to expand as the profession evolves. Social media has become central for communication around the globe, but social marketers struggle with strategy and planning skills. The client-based activity outlined in this study facilitates the development of skills related…

This article demonstrates how, and provides all necessary material, to utilize experiential classroom integration of an earthquake insurance policy as an engaging and immersive tool to introduce business law students to applied contract analysis and interpretation. Students also gain an understanding of insurance concepts through this exercise.…

Workforce planning is prevalent and recognized as a good strategic practice in many organizations. However, business students may have little experience with workforce planning or workforce analytics. The purpose of this article is to present a workforce planning exercise for use in a face-to-face or online classroom setting. In this exercise,…

Maker education--an instructional approach that emphasizes hands-on learning--empowers students to become passionate, creative thinkers. In "Remaking Literacy," author Jacie Maslyk details how to transform literacy teaching and learning by integrating maker-centered learning projects for elementary classrooms. Rely on the book's tools…

Courses: Large-lecture; public speaking, business, professional, and technical communication; sales and marketing courses; courses with team-based projects. Objectives: To provide opportunities to develop public speaking skills, especially in large-lecture courses; to improve public speaking endurance; to improve students' abilities to give…

Dvolver is a free moviemaking platform that allows users to employ animated characters to develop fun, concise scripts in a digital format. The author and a co-teacher created a 45-minute lesson plan for teaching students at the upper-beginner and lower-intermediate skill levels. The purpose of this article is to describe the utility of Dvolver…

Structured interviews are widely used in the employment process; however, students often have little experience asking and responding to structured interview questions. In a format similar to "speed dating," this exercise actively engages students in the interview process. Students pair off to gain experience as an interviewer by asking…

This article, the first of a two-part series, offers readers 13 teaching innovations debuted at the 2017 Association for Business Communication's annual conference in Dublin, Ireland. Assignment topics presented here include communication strategy and message-packaging skills, deep communication insights, and career and personal development.…

Skills Approach leadership development suggests individuals can develop the skills, abilities, and behaviors needed to lead. However, it can be difficult to understand and apply these theoretical concepts. Movies provide a storytelling platform enabling learners to link theory to practice. This article uses "300" to explore skills-based…

This instructional unit is comprised of four lessons dealing with conducting a four part class in basic rock climbing. The class is suitable, with modifications, for small private parties, small groups such as the Boy Scouts, or larger, organized groups such as climbing clubs. Four instructional methods are used: instructional media,…

The purpose of this document is to describe the development and implementation of a course in technology in counselor education. The main goal of the course was to provide students with an overview of the use and application of technology in counseling and related fields. The four objectives of the course were to: (a) provide an introduction to…

Although written with the classroom teacher in mind, this learning module on firearms safety can be adapted by leaders of camps, 4-H clubs, outdoor educators, scouting organizations or any workers with junior and senior high school youth. The self-contained unit includes information on the subject, lesson plans, activities, class exercises, tests,…

Introduces a lesson that can be used for teaching the scientific process with excitement and in a natural learning environment. Suggests activities for classifying, observing, measuring, inferring, collecting data, interpreting, discussing, concluding, and communicating. Supplies a list with pictures and descriptions of types of monuments. (RT)

"Create Your Own," month-long "Artist in Education" residencies sponsored by the Ohio Arts Council, are used to guide students and teachers through the process of taking the vision of an original opera conceived by students and turning it into a reality. A local opera company is actually created. "Create Your Own"…

School counselors are called upon to provide many types of activities for their students. Keeping their guidance curriculum interesting and engaging is one of the most challenging parts of their jobs. Counselors are looking for active techniques that will allow them to teach their students new skills for communication, problem solving, and…