Helping students recognize the value of humanistic inquiry can be challenging, especially in required courses. This essay presents a solution: an assignment in which students were asked to pitch one of the required readings to Netflix for adaptation. Through close readings of student responses and an analysis of the "so what" component…

This article offers a semester-long approach to using generative AI in the public-speaking course. Using critical communication pedagogy, the authors provide practices to navigate the turbulence that has followed the emergence of publicly available generative AI tools. These tools have received negative attention because of their potential to…

This study sought to gain insight into how faculty in other disciplines perceive communication skills as well as to conduct a needs analysis that can help us to develop resources to support faculty who are integrating communication assignments into their disciplinary courses. Survey data were collected from 232 faculty at three large, public…

Courses: Public Speaking. Objectives: This unit aims to (1) illustrate the classical and contemporary utility of "ekphrasis" ("description") as a genre of civic communication; and (2) introduce students to essential skills in public speaking, including invention, arrangement, and, in particular, style

Audience analysis is essential for creating successful messages across communication fields. The audience persona is an effective tool for understanding the characteristics and needs of a target audience. Through this unit activity, students experience the process of persona development, build skills in data collection and analysis, and gain…

Many undergraduate students pursuing life science majors are not aware of job options outside of medicine and academic research, because many departments stress these as the only primary career pathways. In addition, biology students often do not have many opportunities to develop their science communication and presentation skills due to the…

Readers can explore 13 teaching innovations presented at the 2019 Association for Business Communication annual international conference in Detroit, Michigan. These assignments are designed to add fuel to oral and written persuasion, including the practical use of rhetorical tools. Ideas to advance learners' professional development are presented.…

This article, the first of a two-part series, offers readers 13 teaching innovations debuted at the 2017 Association for Business Communication's annual conference in Dublin, Ireland. Assignment topics presented here include communication strategy and message-packaging skills, deep communication insights, and career and personal development.…

Recruiters seek candidates with certain business skills that are not developed in the typical lecture-based classroom. Instead, active-learning techniques have been shown to be effective in honing these skills. One skill that is particularly important in sales careers is the ability to make a powerful and effective presentation. To help students…

The majority of students who took this general education undergraduate course in developing cross-cultural understanding at a state college in the northeastern United States reported that their level of cross-cultural competence and global awareness increased by the end of the course. The primary course objective was to help students better…

This study reports on science student perceptions of their skills (scientific knowledge, oral communication, scientific writing, quantitative skills, teamwork and ethical thinking) as they approach graduation. The focus is on which teaching activities and assessment tasks over the whole programme of study students thought utilised each of the six…

For an instructor who feels the need to teach interviewing skills in the basic course, it is sometimes difficult to fit interviewing into a course that already covers many types of public speaking. An activity is presented that allows instructors to teach interviewing skills in either a one or one-half week time frame (two 50-minute class periods…