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Hezel Associates, 2015
In February 2015, the State University of New York (SUNY) Chancellor Nancy L. Zimpher and the Business-Higher Education Forum announced a partnership to create over 100,000 new applied learning opportunities for SUNY students. This effort falls in line with Chancellor Zimpher's goal of ensuring that every SUNY student enrolled in an academic…
Descriptors: College Students, Student Attitudes, Experiential Learning, State Universities
Croes, Jo-Anne V.; Visser, Melina M. – Journal of Information Systems Education, 2015
The Google Online Marketing Challenge (GOMC) is a global, online student competition sponsored by Google. It is a prime example of an experiential learning activity that includes using real money ($250 sponsored by Google) with a real client. The GOMC has yielded compelling results in student engagement and learning objectives related to the…
Descriptors: Internet, Search Engines, Experiential Learning, Marketing