Maloof & Associates (M&A), a well-regarded small auditing and accounting firm in Atlanta, kept a close eye on the media buzz surrounding ChatGPT. The partners knew that they must make decisions soon regarding the new technology, but they did not realize how soon until they lost a long-standing and substantial client to a rival that had…

English educational tourism (EET) is a new breakthrough in the tourism industry in eastern Indonesia, carrying the concept of a global village to promote economic development, education, and tourism. Research on this topic has been well documented in the literature; however, it is necessary to understand the communal attitudes from a local…

To explore the best structure for a dedicated marketing ethics course, two field experiments were conducted in which two case types (i.e., small business/personal decision-making versus corporate-wrongdoing) and the timing of logic and critical thinking instruction were manipulated. Results show undergraduates can identify and apply ethical…

The purpose of this study was to fill the gaps in the literature in terms of understanding how marketing and international entrepreneurship educators have responded to the impact of the pandemic on experiential learning pedagogy in developing countries. To address these gaps in the literature, this article conceptualizes a Classroom-run Virtual…

Researchers and practitioners are aware of the importance of the skills of the local workforce in attracting and developing businesses in a regional economy. There has been, however, relatively little applied research concerning the identification of labor skill gaps in rural areas. We seek to address this issue through a case study of the Upper…

The University of St. Francis's College of Business and Health Administration operates a campus business incubator for student and community entrepreneurs. The business incubator is an innovative use of space that supports the economic development of the region and entrepreneurial education that includes for-credit and non-credit programming.…

This study explored the process followed by a small manufacturing company in a rural area to implement a planned training program to develop the technical skills of its engineering/production workers as the company expands its operation. A case study design was used. Data was collected over an eight-month period by the examination of documents,…

Trade liberalisation among ASEAN countries requires each country to compete to increase the competencies of entrepreneurs. Micro, small, and medium enterprises (MSMEs) is a business sector that contributes to the economy of a country, especially in Indonesia. The tight business competition requires MSMEs to find resources that can create a…

There has been strong policy interest in universities becoming more entrepreneurial and engaging in knowledge exchange activities as part of an expanding third mission agenda. However, our understanding of the evolution and diversity of such activities is limited. Using longitudinal data from the Higher Education Business Community Interaction…

Purpose: This study aims to examine the impact of foundational competencies on work engagement in the context of the Malaysian small and medium enterprises (SMEs) service sector. Design/Methodology/Approach: This is a cross-sectional study conducted in Malaysia, and data were gathered via a survey on 312 employees representing SMEs service…

This article outlines one way in which less research-intensive universities can contribute to entrepreneurship by examining the achievements of several Knowledge Transfer Partnerships (KTPs) in the University of Gloucestershire. The article adopts a qualitative case study approach: four case studies of KTPs at, respectively, Beacons Business…

Mobile marketing is a marketing technique which uses established systems that give businesses the ability to communicate directly with customers through smartphones or other mobile devices. Small businesses lack experience in developing and using mobile marketing strategies to increase sales. The fundamental idea of mobile marketing is to improve…

In the current context of economic crisis, the European Union seeks to promote the integration of the vocational education and training system (VET) system and foster greater cooperation between this system and enterprises. Education and innovation are part of the answer to achieve this goal. This research explores the relationship between the VET…

Many entrepreneurs and small business owners lack disaster recovery plans, which minimize business disruptions caused by failures of critical technical systems. Typically, technology is not the main focus for a small business owner, as most of their time is spent focused on business operations. This case study demonstrates that when a business…

The study presents results from an investigative study undertaken at the Kenyatta University (KU) Chandaria Business Innovation and Incubation Centre. A total of 10 incubates representing 10 projects were engaged in face to face interviews. The incubates were appreciative of the value that incubation centre such as the one at KU contributed to…