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Proper, Eve; Willmer, Wesley K.; Hartley, Harold V., III; Caboni, Timothy C. – International Journal of Educational Advancement, 2009
This article examines the factors that influence presidents' perceptions of board effectiveness in relation to their boards' fundraising role. Data from a survey of small college presidents are used to see what factors influence each of four areas of satisfaction: deciding policy, making financial contributions, referring donor prospects and…
Descriptors: Fund Raising, Small Colleges, College Presidents, Stakeholders
Willmer, Wesley K. – New Directions for Institutional Advancement, 1981
A synthesis of critical advancement concerns is presented: leadership-based advancement; clarity of purpose; marketing to advance; selling the small college; comprehensive financial development; the advancement process; and using consultants wisely. Sources for additional information are provided. (MLW)
Descriptors: Consultants, Financial Support, Fund Raising, Futures (of Society)
Willmer, Wesley K. – Currents, 1985
A study to provide some measurable benchmarks of the advancement process at small colleges is described. Data are presented on budgets, spending per function, professional staff, chief advancement officer, support staff, recruitment costs, fund-raising revenues and costs, and developing institutions. (MLW)
Descriptors: Budgets, College Planning, Costs, Data Analysis
Willmer, Wesley K. – New Directions for Institutional Advancement, 1981
A set of standards to help small college advancement managers measure and justify the advancement processes they pursue are provided. The framework includes five sections: institutional commitment, authority and organizational structure, personnel resources, advancement activities and functions, and evaluation. (MLW)
Descriptors: Budgets, College Administration, Fund Raising, Higher Education
Willmer, Wesley K. – CASE Currents, 1981
To determine what small colleges are doing and what they ought to be doing about institutional advancement, 170 small college institutional advancement offices throughout the country were surveyed. Some guidelines for effectiveness include: documented college purpose, a commitment to advancement, adequate budget, monitor productivity,…
Descriptors: Budgets, Centralization, College Administration, College Presidents
Willmer, Wesley K. – Currents, 1993
Ten keys to strengthening advancement efforts in small colleges include clarifying institutional mission; knowing and articulating your market position; maintaining a long-term focus; staying aware of global trends; establishing total institutional commitment; allocating adequate resources; promoting leadership; building a selectively…
Descriptors: Administrator Attitudes, College Planning, Consultants, Higher Education
Willmer, Wesley K. – 1987
Information about advancement programs at 190 small colleges is provided, with attention to recruitment/admissions, executive management, institutional relations, alumni, and fund raising. The 190 colleges, which responsed to a survey of members of the Council of Independent Colleges, are described according to enrollment size, geographic…
Descriptors: Administrator Characteristics, Alumni, Budgets, College Admission