Discusses how psychological methods can be applied to study cultural syndromes and presents examples of these approaches. It is argued that tight-simple cultures are most collectivist, and loose-complex cultures are most individualistic. Further, it suggests homogeneous cultures can have clear norms and impose them tightly, whereas heterogeneous…

A symbolic interactionist approach to evaluation views the evaluator as an observer of group behavior in which individual action aligns with collective action. The evaluator attempts to discover what is actually going on in the program being evaluated. Though the interactionist approach frees the program manager from having to articulate goals, it…