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Download full textBonoma, Thomas V. – 1974
The explanatory cornerstone of most currently viable social theories is a strict cost-gain assumption. The clearest formal explication of this view is contained in subjective expected utility models (SEU), in which individuals are assumed to scale their subjective likelihood estimates of decisional consequences and the personalistic worth or…
Descriptors: Behavior Patterns, Decision Making, Psychology, Research Projects
Rosenberg, Helen; Bonoma, Thomas V. – 1973
A theoretically-derived, easily employable, and widely applicable coding system for processing analysis of small group discussions is described. The system was constructed from established social influence theory, and pilot results from application of the system to group therapy interactions were presented. Eighty percent of all group…
Descriptors: Codification, Communication (Thought Transfer), Formative Evaluation, Group Dynamics
