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The Role of Social Media Engagement in Building Relationship Quality and Brand Performance in Higher Education Marketing
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Song, Bee Lian; Lee, Kim Lian; Liew, Chee Yoong; Subramaniam, Muthaloo – International Journal of Educational Management, 2023
Purpose: Social media engagement is widely used by the higher education institutions (HEIs) to improve brand performance through brand image and brand loyalty. This study focusses on the effect of social media engagement on relationship quality and brand performance in the higher education marketing (HEM) context. Social media engagement…
Descriptors: Social Media, Reputation, Marketing, Higher Education
Inclusive Leadership and Extra-Role Behaviors in Higher Education: Does Organizational Learning Mediate the Relationship?
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Aboramadan, Mohammed; Dahleez, Khalid Abed; Farao, Caterina – International Journal of Educational Management, 2022
Purpose: Building on social exchange theory and relational leadership theory, this paper proposes a model of inclusive leadership in higher education institutions. Together with an attempt to examine the impact of inclusive leadership on extra-role behaviors of academic staff, the paper aims to test the intervening mechanism of organizational…
Descriptors: Inclusion, Leadership, Organizational Learning, Higher Education
Aligning Organizational Culture to Enhance Managerial Effectiveness of Academic Leaders: An Interface for Employee Engagement and Retention
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Tyagi, Navneesh – International Journal of Educational Management, 2021
Purpose: The purpose of this paper is to measure the impact of organizational culture on managerial effectiveness of academic leaders to enhance employee engagement and retention in higher educational institutions. This study utilizes "Social Exchange Theory (SET)" as a theoretical lens to clarify the phenomena.…
Descriptors: Organizational Culture, Administrator Effectiveness, Labor Turnover, Teacher Persistence
Disability of Non-Academic Employees in Public Universities: An Exploration of Daily Work Experiences
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Mousa, Mohamed – International Journal of Educational Management, 2022
Purpose: Through addressing non-academic disabled employees in seven public universities in Egypt, the author aims to find out the main struggles facing disabled non-academic employees in their work context pre and post COVID-19. Design/methodology/approach: The author employed a qualitative research method through semi-structured interviews with…
Descriptors: Public Colleges, Universities, School Personnel, Disabilities
Internationalization in Higher Education: Faculty Tradeoffs under the Social Exchange Theory
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Romani-Dias, Marcello; Carneiro, Jorge – International Journal of Educational Management, 2020
Purpose: Although faculty members are regarded as one of the main agents of internationalization in higher education (IHE), research has focused on the upper levels of analysis (e.g. country or educational institution) rather than the individual. The purpose of this paper is to draw from social exchange theory (SET) to examine how the perceptions…
Descriptors: Global Approach, Higher Education, College Faculty, Social Exchange Theory
The Gendered Use of Cronyism in Academic Contexts: Does Social Exchange Really Matter?
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Mousa, Mohamed; Althalathini, Doaa; Abdelgaffar, Hala – International Journal of Educational Management, 2023
Purpose: The purpose of this study is to investigate how cronyism is employed by some married female faculty to secure workplace rights and privileges. Design/methodology/approach: A qualitative research design is employed and interviews were conducted with 32 female academics working at four different universities. Findings: The narrative…
Descriptors: Women Faculty, Females, College Faculty, COVID-19
Social Exchange Outcomes of Transformational Leadership: Comparing Male and Female Principals of Public Primary Schools in Iran
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Hassan Reza Zeinabadi – International Journal of Educational Management, 2013
Purpose: The purpose of this study is to investigate gender differences in transformational leadership and social exchange outcomes in public primary schools in Tehran, Iran. Design/methodology/approach: A total number of 400 teachers and 77 principals completed questionnaires. Multivariate analysis of variance was performed to determine gender…
Descriptors: Social Exchange Theory, Transformational Leadership, Gender Differences, Principals