Oral History and American Advertising: How the "Pepsi Generation" Came Alive.

Dreyfus, Carol; Connors, Thomas

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Peer reviewed

ERIC Number: EJ333675

Record Type: Journal

Publication Date: 1985

Pages: N/A

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Oral History and American Advertising: How the "Pepsi Generation" Came Alive.

Dreyfus, Carol; Connors, Thomas

International Journal of Oral History, v6 n3 p191-97 Nov 1985

Described is a project in which the Archives Center of the National Museum of American History and the George Meany Memorial Archives analyzed a collection of advertising materials of the Pepsi-Cola USA company and conducted interviews to gather historically valuable information concerning the company. Valuable social history information was collected. (RM)

Descriptors: Advertising, Oral History, Program Descriptions, Social History, Sociocultural Patterns, United States History

Publication Type: Journal Articles; Reports - Descriptive

Education Level: N/A

Audience: N/A

Language: English

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