Despite the plethora of m-learning acceptance studies, few have tackled the importance of examining the actual use of m-learning systems from the lenses of social influence, expectation-confirmation, and satisfaction. Additionally, most of the prior technology adoption literature tends to use the structural equation modeling (SEM) technique in…

Background: To date, research on spontaneous social interactions in mixed and non-mixed groups has not included exchanges with peer buddies. Object: In Study 1, socio-cognitive factors associated with the intention to volunteer to become a peer buddy for students with Autism Spectrum Disorder (ASD) were investigated. In Study 2, spontaneous social…

Over the last decade, mobile communication has become increasingly available, affordable and accessible even to the poor and disadvantaged at the Bottom of the Pyramid (BOP) in developing countries. This unprecedented connectivity at the BOP introduces not only an untapped group of media users for communication researchers, but also a new hope…

Human-wildlife conflicts are common in agricultural communities and mountainous villages in Japan. Tochigi prefecture has one of the highest amounts of agricultural damage caused by wildlife in the country. To reduce conflicts, the Nature Preservation Division of Tochigi Prefecture launched a wildlife damage prevention program. We evaluated the…

New products continue to launch quickly but many of them are converged products. The "new product" is not a completely new thing to consumers and the basic features stay the same. As a result, the added functions or fancy design can't explain why consumers adopt the new media. Past studies have examined perceptions of innovations or user…

While affiliation with Greek fraternities/sororities and intercollegiate athletic teams is associated with heavier drinking (Meilman et al., 1999), few studies have compared reasons for drinking among these groups. A sample of 1,541 students, identifying as either Greeks or athletes, completed an online survey. Athletes were significantly higher…