It is truly important for students to understand how to monitor online marketing buzz. This assignment, social media analytics, utilizes the content analysis research method to build student's in-depth understanding on how to evaluate and interpret user-generated content (UGC) to create social media campaigns. The authors adapted Resnik and…

This article is the first in a two-part series. It features 13 teaching innovations selected from the 60 "My Favorite Assignments" presented at the 2019 Association for Business Communication's annual international conference in Detroit, Michigan. Pedagogy presented includes experiential learning methods to teach how to deliver peer…

Creating collaborative working and learning experiences has long been at the forefront of computer-assisted language learning research. It is in this context that, in recent years, the integration of social networking sites and Web 2.0 in learning settings has surged, generating new opportunities to establish and explore virtual communities of…

This article describes a unique interdisciplinary course on social media and the self developed and taught by the authors at Southern Illinois University Edwardsville. The article describes challenges facing humanities faculty who wish to teach on topics with high societal currency and student interest. Current research into humanistic approaches…

Technology has and continues to transform communication channels. As a result, electronic communications has become ubiquitous in the workplace allowing for collaboration, cost reduction, and increased productivity. Social media tools allow for connecting to and interacting with a larger audience. The digital generation comes to the classroom…

This article examines Twitter as an innovation to enhance student learning within an online graduate-level course. Specifically, this article includes 3 narratives from students who were charged with using Twitter as a medium for sharing photographs and accompanying analysis. Within each narrative, students' experiences and opinions are…

These proceedings contain the papers of the International Conference e-Learning 2013, which was organised by the International Association for Development of the Information Society and is part of the Multi Conference on Computer Science and Information Systems (Prague, Czech Republic, July 23-26, 2013). The e-Learning 2013 conference aims to…

These proceedings contain the papers of the IADIS International Conference on Cognition and Exploratory Learning in the Digital Age (CELDA 2013), October 22-24, 2013, which has been organized by the International Association for Development of the Information Society (IADIS), co-organized by The University of North Texas (UNT), sponsored by the…