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Allen, Elizabeth – CURRENTS, 2012
Alumni relations professionals need a method of measuring alumni engagement, including giving, that goes beyond counting event attendees and the number of Twitter followers. Social media are changing the way things have been done within the alumni relations profession, but that does not mean that people throw out everything they have done in the…
Descriptors: Foreign Countries, Higher Education, Institutional Advancement, Influence of Technology
Kramer, Sean; Shoss, Rob – CURRENTS, 2010
It's the end of an era in alumni relations. For many alumni associations, events and programs continue to have declining attendance and participation while the costs of offering them continue to increase. Social networking sites, YouTube, podcasts, and other Web 2.0 tools offer new ways to communicate with alumni, not to mention new ways for…
Descriptors: Alumni, Alumni Associations, Social Networks, Information Networks
Pulley, John – CURRENTS, 2010
Bit by byte, a new day is dawning in educational advancement. Fading fast is the era dominated by viewbooks, alumni magazines, and campaign brochures. Technology is reshaping the way colleges and universities teach students, communicate with constituents, relate to alumni, and appeal to donors. The way constituents communicate with each other is…
Descriptors: Higher Education, Student Recruitment, Alumni, Fund Raising