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Direct linkGregson, Jennifer; Sowa, Marcy; Flynn, Heather Kohler – Journal of Nutrition Education and Behavior, 2011
Objective: To evaluate the partnership structure of the "Network for a Healthy California" ("Network"), a social marketing program, from 2001-2007, to determine if California's program was able to establish and maintain partnerships that (1) provided access to a local audience, (2) facilitated regional collaboration, (3)…
Descriptors: Network Analysis, Marketing, Counties, Social Networks
