This article explores and discusses one of the main findings of the author's recent dissertation, namely that parents' and pupils' choice of language of instruction in formal schooling depends on its social prestige. The author first reviews the latest research on language in education in sub-Saharan Africa, and asks why indigenous languages are…

The use of English in advertising across non-English-speaking countries is pervasive, often seen as a strategy to evoke prestige, modernity, and global appeal. However, its effectiveness may depend on factors such as text length, linguistic complexity, and local language use, which remain underexplored. This study investigates how Spanish and…

The present study analyses the impoliteness of criticism over social status and distance, incorporating the concept of "levels of imposition." Criticism as a fundamental speech act is commonly used by people in the modern era, either in the digital world or the real world. It usually contains impoliteness if it embodies negative…

This study explored the relationship between metapragmatic knowledge and transfer of learning from one speech act to another. Using a digital application, 105 Chinese learners of English received implicit instruction on how to formulate a high-imposition request to someone in a higher social status and larger social distance. Immediately after the…

This article aims to develop a better understanding of the dynamic identity of third culture kids (TCKs) who study English as an additional language (EAL) in an international secondary school in Ukraine. The research focuses on the internal forces of home culture and self-perceived identities as well as the external forces of the school community…

This paper reports findings from an exploratory study on multilingual speakers conducted in Germany. Data were collected using a questionnaire instrument launched in 2021. To our knowledge, this is the first enquiry into multilinguals' own perception of their spoken languages in Germany. The core research questions addressed in this paper are (1)…

The study describes a pedagogic adaptation of the matched guise technique with the aim to raise linguistic self-awareness of L2 accentedness stereotyping effects among Swedish pre-service teachers. In the experiment, 290 students attending teacher training programs were exposed to one of two matched guises, representing either L1 accented Swedish,…

This research, conducted at a major university in Tanzania, investigated the personal experiences of multilingual students vis-à-vis the government's language policy requiring Swahili as the language of instruction (LoI) at the primary level and English at the secondary level. The participants, who spoke 25 different languages as their L1, were…

Globally many minority and Indigenous communities are searching for ways to reclaim languages that have been marginalized by socioeconomic and political processes. These efforts often involve novel literacy practices. In this article, we draw from ethnographic data in Mexico and Nepal to ask, what are the opportunities and constraints of teaching…

The study presented here is the first empirical investigation of the patterns and predictors of the intergenerational transmission of French in Quebec. An online questionnaire was used to gather data from 274 parents from different mother tongue (L1) groups: L1 French, L1 English, L1 French and English, and L1 Other. The results show that L1…

Linguistic landscaping is an emerging field of sociolinguistics exploring language in its textual form in the public sphere. Studies on Linguistic Landscape (LL) can be used as a tool to interpret language vitality in a given territory. The present study investigates visibility and vitality of languages in public space of Bihta, an upcoming…

This paper reports the findings of a qualitative study on a group of mainland Chinese students' multilingual experiences during their cross-border studies in a Hong Kong university from a language ideological perspective. Drawing on in-depth interviews as the primary dataset, the study investigated the language ideologies held by the participants…

This study examined Americans' attitudes toward standard American English (SAE) and nine, non-Anglo foreign accents: Arabic, Farsi, French, German, Hindi, Hispanic, Mandarin, Russian, and Vietnamese. Compared to SAE speakers, all foreign-accented speakers were rated as harder to understand, more likely to be categorised as foreign (rather than…

This article presents a mixed method analysis of the language attitudes held by secondary education students of Romanian origin, which are members of the second largest immigrant population living currently in Catalonia. The relevance of this data is based on the cardinal role played by attitudes in the success of any educational or linguistic…

The concepts of identity and translanguaging have been a focus of considerable theorizing and research in recent years, and have clarified important dimensions of how people interact in both monolingual and multilingual settings (Barkhuizen, 2016; Creese and Blackledge, 2015; Darvin and Norton, 2018; Otheguy et al., 2018). In this article we would…