The purpose of this article is to provide an extended case study of the development of and early outcomes of a student-run digital marketing agency. Employers are looking to hire graduates who are "work ready." In the area of digital marketing, this is especially challenging given the rapid pace of change in the industry where new…

The growing gap in soft skills among Moroccan undergraduate university students is a pressing concern. This study examined the impact of a blended learning model intervention on soft skills development in this population. A systematically chosen sample of 42 participants, selected from a pool of 400 undergraduate university students, was…

Haute couture-making techniques are critical competencies to be mastered by fashion engineering education (CEE) graduates. However, until now, many graduates have been unable to master these techniques optimally. Various studies and field phenomena confirm that they are unprepared for supporting knowledge (SK), socio-cultural, and psychological…

New business graduates often have difficulty finding suitable employment in a competitive job market. Students need direct instruction for communicating their self-competence to employers. This paper highlights a practical application of mock group interviewing (MGI) and instruction over five semesters exploring multiple practice rounds of…

Purpose: With a focus on undergraduate music major students in China, the study sought to examine how higher music education institutions prepare professional knowledge, professional skills and soft skills in relevance to music students' employability. Design/methodology/approach: The quantitative survey engaged 359 music students from five music…

Internships are widely recognized within higher education as a useful work-based learning (WBL) approach to enhance student employability. However, there remains a need to understand whether internships provide a developmental experience that includes higher-level (soft) skills such as self-responsibility, flexibility and innovation. Our study…

The provision of support has always been central to the role of the undergraduate dissertation (UD) supervisor, but little research has been done on its contextual determinants in web-facilitated contexts. Beyond the general recognition of the importance of institutional support for the development of supervisors' technological and pedagogical…

Contribution: This study demonstrates the effectiveness of a dedicated soft skills (SSs) course in an electrical engineering (EE) undergraduate program, showing improvements in students' appreciation and satisfaction of expressing most of these skills. Background: SSs, encompassing interpersonal and social competencies, are important for career…

This study aims to explore how higher education institutions respond to the challenge of incorporating soft skills into their curricula. It employs a mixed-methods approach in which the quantitative analysis of the disciplines addressing this issue is complemented by a thematic analysis of semi-structured interviews conducted with four higher…

In recent years, researchers have highlighted the importance of students' set of soft skills. However, although deemed important, the integration of those skills into educational systems' policy remains ancillary in higher education. This is mainly due to the scant use of competency-based learning activities and the widely used instructional…

Many marketing educators want to help students develop networking and career development skills. LinkedIn can be valuable in this process, but students use it the least of any of the major social networks. Previous studies have discussed assignments using LinkedIn as a pedagogical tool to teach professional networking skills, but these studies did…

In this study, we assessed a highly structured, yearlong, case-based course designed for undergraduate pre-health students. We incorporated both content learning assessments and developed a novel method called Multiple Mini Exams for assessing course impact on the development of skills that professional schools often seek in pre-health students,…

Since there are many advantages of servant leadership, such as altruistic calling, emotional healing, wisdom, persuasive mapping, and organizational stewardship, employers and human resources are particularly concerned about these soft skills when recruiting graduates. This study explores the impact of undergraduates' servant leadership on their…

Purpose: The purpose of this paper is to university students' awareness of the employers preferred competencies and the educational level capable of readying them satisfactory for the demands of the world of work. Design/methodology/approach: Using a qualitative approach exploratory research design, data were gathered in an informal and…

This paper uses a capstone class in the bachelor of technology program at Northern Alberta Institute of Technology (Canada) as a case study for reimagining a "successful" student and promoting growth in a variety of learners. In this course, students, guided by faculty advisors, work in teams to address real-world projects solicited by…