The US health care system faces linguistic challenges. Disparities in language-concordant care for Spanish speakers persist due to current demographics and a paucity of bilingual providers. A proliferation of courses in Spanish for health care professions suggests that universities and post-graduate institutions are attempting to meet this need;…

Total enrollments (undergraduate and graduate) in languages other than English dropped by 9.2% between fall 2013 and fall 2016, as reported in the Modern Language Association's twenty-fifth language enrollment census. Despite the overall drop, there were gains in nearly half of all language programs (45.5%) that mitigate somewhat the downward…

Techniques for teaching marketing to students of business Spanish are discussed, including an examination and classification of marketing concepts, analysis of the significant and growing United States Hispanic market, and English- and Spanish-language samples of computer-assisted instructional (CAI) materials used in two colleges (Youngstown…

The report contains a description of a Spanish language training project for cadets and officers in the Albuquerque Police Department and recommendations for similar projects. The purpose of the project was to improve communication between policemen and non-English speaking residents. Cadets were required to take an introductory class while…

Eastern Michigan University has developed and recently approved for implementation a unique joint degree program offering a Bachelor of Business Administration and a Bachelor of Arts in Language and World Business. The program is a modification of two existing degree programs. The language degree is in applied German, French, Spanish, or Japanese…

For many years, the modern language enrollment at Butler University included many students with a second major in education, and the language curriculum served this population. As the number of teacher trainees diminished, foreign language majors increasingly indicated second majors in business. To serve this population, the foreign language…

To address the economy's growing reliance on international business, San Diego State University has recently introduced a program in international commerce. The program was developed by packaging coursework in three existing areas: business administration, language training, and area studies. Although still in its infancy, the international…

As part of a communicative approach and to provide non-linguistic information to students, authentic videotape recordings were incorporated into the summer intensive Spanish course in the University of South Carolina's master's program in international business. Students were introduced to the tapes by first seeing segments without sound, both to…

Midway College, a two-year liberal arts college in Kentucky's Bluegrass region, established a business program emphasizing second language skills in response to the local need for personnel with knowledge of French or Spanish. The program brought together existing business and general studies courses, including geography, and new courses in…

Part III of the proceedings contains 12 presentations. They are: "The Role of Business Language in the Traditional Curriculum" (Michel Rocchi); "Foreign Languages for Business and the Professions Belong in the Liberal Arts" (Robert A. Kreiter); "How Much and How Far? Commercial French and the Student, Instructor, Administrator, and the Business…

A California State University (Fullerton) program brings together faculty in business administration, economics, and foreign languages in an interdisciplinary effort to internationalize the business curriculum. The program has attracted a rapidly enlarging student following, with Spanish the largest language concentration and Japanese the fastest…

A program at the College of Wooster (Ohio) in commercial language and international business is described. The program was undertaken with private funds and within the context of a traditional liberal arts college. It has three main curricular goals: (1) additional training of language instructors for language courses that would include the…

A collection of 11 papers presented at the conference on applications of foreign languages and international studies to business addresses curriculum development and materials selection for college business Spanish. The following papers are included: "Procedures for Implementing and Funding Spanish Courses for University Business Students" (Laura…

Georgia State University has developed undergraduate applied language programs in commercial French, German, and Spanish combining practical with theoretical studies. The curricula stress the communicative aspect of language, and are based on the content of certification examinations given in France, Germany, and Spain. Two upper-level courses in…

A Scottish study of foreign/second language instruction for vocational purposes focused on teaching methods, skill assessment methods, and teacher and student perceptions of the effectiveness of different instructional approaches. Nine case studies of second language programs (French, German, Japanese, and Spanish) were conducted. Programs…