Portuguese is the fifth most-spoken language in the world, with about 260 million speakers (and growing to an expected 400 million by 2050), the third most spoken in the West, the most widely spoken in the Southern Hemisphere, an official language in 9 countries and other regions. It is present in Europe, South America, Africa, and parts of Asia.…

One of the key recommendations of the Worton Review of Modern Foreign Languages provision in higher education in England (2009) is more effective collaboration between language centres and language departments. This paper presents a fully integrated model of such collaboration and develops recommendations for language centres and language…

Foreign language departments at U.S. colleges have traditionally tended to limit their language for business offerings to one course per language. Attempts to expand the business foreign language curriculum may meet with resistance from traditional foreign language departments over the issue of academic priorities. Careful prior planning, specific…

A review of higher education Portuguese language programs explores the characteristics of these programs between 1945 and 1979 and enrollment in the 1980s. A discussion focuses on how recent developments in French and Spanish applied linguistics and new teaching methodologies and materials will affect the future development of such programs. (CB)

The development of a marketing strategy for business Spanish courses by means of situational analysis is described. The planner of marketing strategy must consider demand for a course, institutional acceptance, and financial support. A survey of 508 universities revealed a low level of demand for business Spanish which could potentially be…

The program, curriculum, and materials needed to provide business Spanish training are described, and the available instructional materials are reviewed and listed. In developing a business Spanish program, decisions must be made regarding goals, content, structure, instructional format, evaluation procedures, and target population. The content of…

A University of New Mexico program in Spanish for professionals began in 1981 as a Spanish and Portuguese program to provide language training for personnel in health care, business, law, and education. The program encountered early problems of uneven enrollments, funding difficulties, and some lack of interest from the campus professional schools…

A cooperative program of the economics and foreign languages departments offers three undergraduate majors: an economics B.A., with two foreign languages; a B.A. double major of economics and either French or Spanish, complemented by a second language; and a B.S. in business administration, individually designed, with one modern foreign language.…

The foreign language faculty at College of Saint Scholastica Minnesota) developed and implemented 10-day Spanish and French immersion programs based on Peace Corps methodology as a means of affording students time for intensive study of those languages, improving students' fluency, and instituting a change in teaching methodology. The first…

A collection of 25 essays dealing with Spanish for bilingual careers in business are included in this volume. The authors, including college faculty from 35 states, students, administrators, authors, and publishers, participated in a conference to exchange ideas on the development and implementation of university level business Spanish programs.…

Part II of the proceedings includes nine presentations. They are: "Business and Foreign Language Tie the Knot at Nazareth College: A Four Year Program Model" (Octave G. Naulleau); "For an Actual Education in International Management" (Alain Eclache and Georges Labet); "A Foreign Language Program for Majors in Hotel and…

The development and coordination of interdisciplinary immersion programs in French and Spanish at Boston College are chronicled, and some issues of federal grant support are discussed. The programs, currently involving the history, theology, philosophy, fine arts, management, and sociology departments and soon including political science, consist…