Despite a growing trend and early successes, program development for business language courses is still in its early stages. Curriculum developers have much work to do, many decisions to make, and a variety of problems to solve, most important of which are content, approaches, learning systems, and instructional strategies. First, the program type…

Foreign language departments at U.S. colleges have traditionally tended to limit their language for business offerings to one course per language. Attempts to expand the business foreign language curriculum may meet with resistance from traditional foreign language departments over the issue of academic priorities. Careful prior planning, specific…

The development of a marketing strategy for business Spanish courses by means of situational analysis is described. The planner of marketing strategy must consider demand for a course, institutional acceptance, and financial support. A survey of 508 universities revealed a low level of demand for business Spanish which could potentially be…

The program, curriculum, and materials needed to provide business Spanish training are described, and the available instructional materials are reviewed and listed. In developing a business Spanish program, decisions must be made regarding goals, content, structure, instructional format, evaluation procedures, and target population. The content of…

A University of New Mexico program in Spanish for professionals began in 1981 as a Spanish and Portuguese program to provide language training for personnel in health care, business, law, and education. The program encountered early problems of uneven enrollments, funding difficulties, and some lack of interest from the campus professional schools…

An intensive, one-semester introductory Spanish course developed for nursing and other health-care professionals is intended to make possible spoken communication in Spanish, at least on a rudimentary level. The course encountered initial problems of rapidly growing enrollment, lack of appropriate text, and limited scheduling. However, student…

A collection of 25 essays dealing with Spanish for bilingual careers in business are included in this volume. The authors, including college faculty from 35 states, students, administrators, authors, and publishers, participated in a conference to exchange ideas on the development and implementation of university level business Spanish programs.…

La Salle University (Philadelphia, Pennsylvania) developed a three-track M.A. program in Spanish and bilingual studies which offers intensive training in Spanish and English and cross-cultural, interdisciplinary courses dealing with facets of Hispanic culture and Hispanics' adjustment problems in the United States. Track I is for bilingual…

Part II of the proceedings includes nine presentations. They are: "Business and Foreign Language Tie the Knot at Nazareth College: A Four Year Program Model" (Octave G. Naulleau); "For an Actual Education in International Management" (Alain Eclache and Georges Labet); "A Foreign Language Program for Majors in Hotel and…