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Phariss, Florence M. – 1991
For many years, the modern language enrollment at Butler University included many students with a second major in education, and the language curriculum served this population. As the number of teacher trainees diminished, foreign language majors increasingly indicated second majors in business. To serve this population, the foreign language…
Descriptors: Business Communication, College Curriculum, College Second Language Programs, Course Organization
Voght, Geoffrey M., Ed. – 1982
A collection of 25 essays dealing with Spanish for bilingual careers in business are included in this volume. The authors, including college faculty from 35 states, students, administrators, authors, and publishers, participated in a conference to exchange ideas on the development and implementation of university level business Spanish programs.…
Descriptors: Bilingualism, Business, Business Communication, Careers
Voght, Geoffrey M., Comp. – 1985
The proceedings of this conference include 56 papers on program design, classroom techniques, and ideas for second language instruction for business and the professions. The papers are presented in eight groups: (1) "International Business: The Language and Culture Connection," which includes papers on multinational business, marketing,…
Descriptors: Banking, Business Administration Education, Classroom Techniques, College Second Language Programs