Describes some on-campus and off-campus marketing strategies used to promote a university communication training course. Includes a course syllabus and two memoranda related to the course's development. (MM)

Analyzes why it is important to establish professional advisory councils for communication programs. Discusses their implementation and maintenance. (SR)

Discusses the nature of the speech communication department and the possible benefits accreditation may bring to the department. (PD)

Discusses the merger of Central Missouri State University's speech and mass communication departments. Describes the university administration's reasons for the merger and the departments' reactions. Examines the departments' involvement in planning for the change. Reports that the new department remains committed to academic and professional…

Identifies communication skills needed in industry and suggests that communication curricula be expanded to prepare students for careers in industrial training. (PD)

For an academic department to successfully compete for resources today, it must keep its enrollments up by actively marketing its courses. The "minimal marketing" strategy used in the past, where departments designed programs and simply waited for students to appear, is no longer effective. At Central Missouri State University the…

This annotated bibliography lists books, articles, and other related sources dealing with the areas of speech communication education and critical thinking. Besides works dealing specifically with the area of speech communications, a majority of the sources focus primarily on the general topic of critical thinking, its value to secondary and…

The communication skills believed to be relevant to a successful career in the business world and the organizational communication program in the Department of Communication at Central Missouri State University (CMSU) are the two major focuses of this paper. The first part of the paper discusses the importance of identifying factors that might…

As a follow-up to a 1989 study, this study examined, via a survey, what criteria business managers consider when hiring college graduates. A survey questionnaire was sent to a random sample of 1,000 Human Resource Managers whose names were obtained from Hugo Dunhill Mailing Lists, Inc. The respondents represented several types of organizations…

Proposes substituting the usual 124 credits to graduate college with a competency-based model sustained by multiple assessments of the product (student); clients' wishes (hiring companies); and the process itself (educational program). Surveys 1000 human resources managers concerning hiring practices, job performance criteria, specific course…

To answer questions regarding what factors contribute most to job search success in business and a business career, what specific courses contribute most to career success, and what would be the basic skills of an ideal manager, a study assessed the relative importance of various factors, skills, and courses in the hiring and advancement of…

A number of studies consistently identify the importance of communication skills, both oral and written, as vital to employability. Speech communication departments, however, have been slow either in responding to industry's needs or in informing students of the high correlation between communication skills and employability. Some of the possible…

Noting the rapid increase in the training needs of industry, this paper argues that speech communication graduates with a strong background in organizational communication can meet those needs. Following a brief discussion of the need for university speech communication departments to develop communication training courses, the paper identifies…

A general discussion of the nature of ethical values of the specific issues related to teaching such values leads to several specific suggestions as to how to accomplish ethical value education in communication. Ethical values education should be integrated throughout the curriculum of higher education in general and communication education in…